Hetrick to handle marketing for veterinary association
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
Media & Marketing
Articles
Mug shots drive sales for startup weekly newspaper
The tabloid relies on the same open-records laws that give mainstream news outlets access to information about arrests, including
photos.
Emmis, Colts hire ex-Q95 jock ‘Mad Dog’ Matis
Jimmy "Mad Dog" Matis, who was fired after 23 years at Q95 earlier this year, finds a new gig—in sales—at
Emmis. He also will do the Colts post-game show with Barry Krauss.
Publisher’s book fair questioned amid financial troubles
Charity event scheduled for July 31 is postponed again as complaints against New Century Publishing mount.
Judge rules against Emmis shareholders, allows sale
Shareholders sued to temporarily block the sale of the public company, which is set to be acquired by JS Acquisition LLC,
a private
company formed by Emmis Chairman and CEO Jeffrey H. Smulyan.
Indianapolis Star to be laid out in Louisville; local jobs likely lost
Virginia-based Gannett Co., the Star’s parent company, this month informed employees of a plan to move layout
and design work for its 83 dailies to five regional design hubs.
‘Landstory’ name opens new chapter for firm
Moniker reflects ownership change years earlier, better description of company's focus.
LEADING QUESTIONS: Racing promotions require big drive
Motorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are
good for business.
Judge hears arguments challenging Emmis sale
Common shareholders are challenging the proposed acquisition of the company by closely held JS Acquisition LLC, formed by
Emmis Chairman and CEO Jeffrey H. Smulyan in an effort to take it private.
WFBQ parent axes ‘Bob & Tom’ producer
Programming executive and producer Marty Bender was let go from the popular radio show in apparent budget-cutting move.
Pearson ad agency closing after more than three decades
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly
hard in 2007, when it lost a $20 million HHGregg advertising account.
MillerWhite Marketing nabs Indiana State job
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university’s
magazine.
MORRIS: First Amendment protects five freedoms
The First Amendment is the cornerstone of democracy and truly guarantees
freedom for all.
IBJ wins national journalism awards
IBJ won eight awards at the Alliance of Area Business Publications’ summer conference Saturday in Indianapolis.
Children’s Museum, Eiteljorg refresh images
The Children’s Museum of Indianapolis launched a new logo and rebranding initiative this summer. And the Eiteljorg Museum of American Indians and Western Art wants to polish its image.
MainGate seals deal with Tennessee Titans
ndianapolis-based MainGate Inc. signed a four-year deal with the Tennessee Titans to handle online and retail merchandising
services for the National Football League franchise.
BP disaster casts shadow over Hoosier enterprises
BP franchisee Ricker Oil and Conner Prairie, whose balloon ride is emblazoned with the company logo, find themselves awkwardly
linked to the disastrous Gulf oil spill.
illainous image.
Suitor extends tender offer for Emmis
JS Acquisition Inc., a company owned by Emmis Communications CEO Jeffrey Smulyan, extended its buyout offer to July 30.
Comcast’s pledge to NBC stations keeps Olympics, NFL off cable
Television station owners affiliated with NBC agreed to support Comcast Corp.’s purchase of NBC Universal after the
company pledged it won’t shift events such as the Olympics and U.S. football to cable, an executive said.
Slow economy bruises profits of Indiana’s largest public companies
One-time events influenced bottom lines of some of the few companies that made more money in 2009.