One Click buys, rejuvenates retail websites using online marketing savvy
Greenwood company buys sites on the cheap and turns them into profit centers.
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Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
WTHR winner during November sweeps period
Channel 13 received a huge ratings boost at 11 p.m., enabling it to surpass WISH-TV Channel 8 as the most-watched newscast during that time. WTHR’s newscast retained its lead in several other time slots, although audience numbers dipped, enabling competitors to close the gap.
WRTV names new general manager
Larry Blackerby, a 30-year television veteran, has been picked to replace long-time WRTV-TV General Manager Donald Lundy, parent company McGraw-Hill Broadcasting announced Tuesday.
Digital textbook startup moving to Indiana
Encompass Media LLC, run by Indianapolis native Scott Watanabe, projects rapid growth for digital textbooks.
Dungy becomes influential TV voice after leaving Colts
Tony Dungy's remarks on "Football Night in America" seem to slice through the clutter, frequently eliciting defensive responses from players and coaches.
Production firm turns out TV shows without leaving state
Indiana-based MMY Productions, an independent production company that specializes in reality TV, is working on a new show that chronicles action at Terre Haute’s Crossroads Raceway.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Promotus Advertising wins state tobacco cessation account
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
Garfield creator apologizes for ill-timed strip
Hoosier cartoonist Jim Davis apologized Thursday for a Garfield strip that some veterans may have found offensive.
WTHR’s status as TV news leader starting to erode
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
Emmis faces NASDAQ delisting danger again
Emmis Communications Corp. spent much of last year in danger of being delisted from the NASDAQ stock exchange. Now, it’s back in the same precarious position.
TV ratings for Pacers on the upswing
A revamped roster, new satellite TV agreement, and an overall boost of interest in the NBA is credited for more viewership of the local NBA team.
Speedway bolsters staff as Indy 500 centennial nears
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
ExactTarget aims to deliver ads through new channels
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
Group says billboard companies rejected anti-Lilly ad
San Francisco-based Breast Cancer Action wanted its message, “Eli Lilly is making us sick. Tell them to stop,” posted on local billboards. But numerous sign companies refused, the group said.
Local Fox affiliate fattens up on news
Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.
Hendricks County launches tourism campaign
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
MainGate signs merchandising deal with U.S. Golf Association
The local firm will operate the USGA’s catalog and online merchandise programs.