Local ad agency wins Scotts account
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
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NFL playoffs’ first 2 games set ratings milestones
The New York Jets' last-second 17-16 victory over the Indianapolis Colts earned the highest rating since the NFL began airing prime-time wild card games in 2002.
WTHR hires news director
Television news veteran Keith Connors will join WTHR-TV Channel 13 as news director Jan. 12, the local station announced Friday.
Newspaper chain expanding in Fishers
Current Publications is exhibiting growth seldom seen in the newspaper industry these days. Four years after launching, the company is preparing to debut its fourth weekly newspaper in Hamilton County on Jan. 25.
Jackson Group acquired by Houston company
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
Emmis pitching in on breach-of-contract lawsuit
Emmis Communications Corp. will contribute $200,000 toward legal fees in a lawsuit that company founder Jeff Smulyan’s JS Acquisition LLC filed over its failed effort to take the Indianapolis-based media company private.
Indianapolis Star gets new publisher
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
Caldwell VanRiper names new president, predicts stronger 2011
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency’s day-to-day operations, taking over from Paula MacVittie.
Printer suing Indianapolis Woman publisher for $271K
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
Online ‘daily deals’ coupons transform local advertising
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
One Click buys, rejuvenates retail websites using online marketing savvy
Greenwood company buys sites on the cheap and turns them into profit centers.
Penske signs Meijer to multiyear sponsorship deal
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
Izod claims 350-percent return from IndyCar Series
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
WTHR winner during November sweeps period
Channel 13 received a huge ratings boost at 11 p.m., enabling it to surpass WISH-TV Channel 8 as the most-watched newscast during that time. WTHR’s newscast retained its lead in several other time slots, although audience numbers dipped, enabling competitors to close the gap.
WRTV names new general manager
Larry Blackerby, a 30-year television veteran, has been picked to replace long-time WRTV-TV General Manager Donald Lundy, parent company McGraw-Hill Broadcasting announced Tuesday.
Digital textbook startup moving to Indiana
Encompass Media LLC, run by Indianapolis native Scott Watanabe, projects rapid growth for digital textbooks.
Dungy becomes influential TV voice after leaving Colts
Tony Dungy's remarks on "Football Night in America" seem to slice through the clutter, frequently eliciting defensive responses from players and coaches.
Production firm turns out TV shows without leaving state
Indiana-based MMY Productions, an independent production company that specializes in reality TV, is working on a new show that chronicles action at Terre Haute’s Crossroads Raceway.
Ad Age: Steak n Shake seeking new agency
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
Promotus Advertising wins state tobacco cessation account
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.