Articles

ExactTarget aims to deliver ads through new channels

E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.

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Local Fox affiliate fattens up on news

Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.

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Hendricks County launches tourism campaign

Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”

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