Super Bowl most-watched TV show ever
The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of “M*A*S*H” to become the most-watched program in television history.
Media & Marketing
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Sources: NCAA talking to CBS, Turner Sports about hoops deal
CBS and Turner Sports are discussing a joint bid for the broadcast rights to the NCAA men’s basketball tournament rights if
the
NCAA decides to opt out of its current deal.
Video firm Bennett Innovations reaches 25 years
The seven-person production house led by Bruce White counts IUPUI and Rolls-Royce North America among its clients.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
CBS sells out Super Bowl advertising slots
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
Thoughts on the Tebow ad
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Cantaloupe unveils newest e-mail marketing product
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
TrendyMinds signs ad deals, extends pact with NASCAR’s Harvick
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
ICVA receives $5.4M gift to promote Indianapolis
The Indianapolis Convention & Visitors Association said Thursday that it has received a $5.4 million gift to help market the
city’s tourism and convention industries. The grant comes from a foundation headed by the developer of the Marriott Place
hotel complex under construction downtown.
Local small-biz owner invited to attend State of Union speech
The founder of TrendyMinds, an Indianapolis advertising and public relations firm, will attend President Obama’s State of
the Union address Wednesday evening. Trevor Yager is among several small-business owners nationwide who were invited.
Source: WISH-TV lays off news, production workers
WISH-TV Channel 8 laid off employees late last week as local TV market is battered by swooning economy.
NFL conference title games draw most viewers since 1980s
The Indianapolis Colts’ win over the New York Jets on CBS drew 46.9 million viewers, the most for an American Football Conference
title game since Patriots-Dolphins in 1986.
Hungarian court’s decision favors Emmis
The court on Tuesday ruled in favor of Emmis in its bid to get a popular radio station it operates in Hungary back on the air.
NBC’s Jay Leno failure puts pinch on WTHR
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
Q95 fires ‘Mad Dog’ Matis
An employee of WFBQ-FM 94.7 since 1986, popular radio personality Jimmy “Mad Dog” Matis has been dismissed.
PETA wants to roast KFC in ads on city fire trucks
People for the Ethical Treatment for Animals made the $7,500 offer in a letter to Mayor Greg Ballard after the chain made
a deal to help pay for fire extinguishers and smoke detectors.
Emmis 3Q revenue declines, but company still posts profit
Indianapolis-based Emmis Communications Corp. reported lower revenue during its fiscal third quarter, but still managed a
small profit.
Emmis sees third-quarter revenue decline
Indianapolis-based Emmis Communications Corp.’s revenue dropped, but the radio and publishing company still posted a profit
during its third fiscal quarter.
Patrick’s return may reshuffle sports-talk ad spending
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
City’s plan to raise money with sponsorships takes wing with KFC
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.