Young & Laramore recaptures Stanley Steemer account
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
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WISH-TV to replace Martha Stewart with local style show
Daily morning talk show will feature local food, fashion, fitness and fads, but must separate itself from crowded cable market.
Norwood moving to Florida; Indianapolis losing 99 jobs
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company’s parent, Bic Graphic USA.
Regulatory job prompts Mays to resign as Recorder publisher
Carolene Mays plans to leave the Indianapolis newspaper after being named to the Indiana Utility Regulatory Commission.
Young & Laramore wins back Stanley Steemer account
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
State funding cuts a setback for public stations
The state's eight public television and radio stations, including WFYI in Indianapolis, will not receive their final two
installments of public funding for fiscal 2010 because of Indiana's budget crisis.
New electronic radio ratings system rattling nerves
Local radio operators are bracing for a potential ratings shake-up. The introduction of Arbitron Co.’s Portable People Meter
in the Indianapolis market this summer is expected to tighten the ratings race and could dramatically affect how much advertisers
are willing to pay for radio spots.
Union representing Indianapolis Star employees sues Gannett
The 178-member union is suing to preserve its arbitration rights, and possibly win back the jobs of eight people who were
let go last summer.
IBJ Media president leaving after 30 years
Chris Katterjohn told IBJ employees Friday morning that he would leave at the end of February. Katterjohn has spent 30 years with the firm, including the past 20 years as publisher of the company’s flagship Indianapolis Business Journal.
Brand Acceleration signs new client in North Carolina
ndianapolis-based Brand Acceleration Inc. recently signed a deal to be the public relations agency of record for Stanley
County Economic Development Commission in North Carolina.
Super Bowl most-watched TV show ever
The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of “M*A*S*H” to become the most-watched program in television history.
Sources: NCAA talking to CBS, Turner Sports about hoops deal
CBS and Turner Sports are discussing a joint bid for the broadcast rights to the NCAA men’s basketball tournament rights if
the
NCAA decides to opt out of its current deal.
Video firm Bennett Innovations reaches 25 years
The seven-person production house led by Bruce White counts IUPUI and Rolls-Royce North America among its clients.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.
CBS sells out Super Bowl advertising slots
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
Thoughts on the Tebow ad
From the perspective of return on investment, the Super Bowl ad might be considered a failure.
Cantaloupe unveils newest e-mail marketing product
Local technology firm’s VideoHere system allows companies to embed videos in their marketing e-mails.
TrendyMinds signs ad deals, extends pact with NASCAR’s Harvick
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
ICVA receives $5.4M gift to promote Indianapolis
The Indianapolis Convention & Visitors Association said Thursday that it has received a $5.4 million gift to help market the
city’s tourism and convention industries. The grant comes from a foundation headed by the developer of the Marriott Place
hotel complex under construction downtown.
Local small-biz owner invited to attend State of Union speech
The founder of TrendyMinds, an Indianapolis advertising and public relations firm, will attend President Obama’s State of
the Union address Wednesday evening. Trevor Yager is among several small-business owners nationwide who were invited.