City of Lawrence, billboard firms tangle with Marion County planners
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications
for Marion County.
Media & Marketing
Articles
BSU football scores record TV ratings, attendance boost
The Ball State University victory over Central Michigan University Nov. 19, televised live on ESPN2 and seen in more than
1.6 million homes, ranks as the most-viewed and highest-rated college football game ever for a Tuesday or Wednesday night
on the network.
Tourists rank Indianapolis as the second-most-popular Midwestern destination
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.
‘Star’ scales back on reviewing arts events, much to promoters’ dismay
The Indianapolis Star, the state’s largest daily newspaper, has scaled back its roster
of critics in recent years — a reduction in coverage that put the onus on local arts promoters to get the word out through
other channels, such as blogs.
Enjoy the latest wit from Bob & Tom on CD; relish the voice of Claire Wilcher at ‘Cabaret’
This week, another stocking stuffer from the Bob and Tom crew and holiday-country music fusion at American Cabaret Theatre.
Bold bets on Hoosier firms yield horrific results so far
The millions of dollars they plunked down to buy stock in local companies over the past two years have shriveled in value,
leaving them way, way below break-even.
IRL’s Danica Patrick tops most-searched list on Web
Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning
as the most searched-for athlete in 2008, according to America Online’s annual list of top Web, mobile and video searches.
Y&L ad firm making ‘significant’ staff cuts
Young & Laramore is making what it says are “significant” staff cuts in the wake of losing the Steak n Shake account.
Steak n Shake seeks younger customers
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
Holiday promotional campaign helps Indianapolis venues boost their attendance
The 12 Free Days of Indy Christmas promotion runs through Dec. 24 and gives patrons of several city destinations the opportunity
to enjoy them without the cost.
Bloomington wins recognition for being gay-friendly
A national newsmagazine for the gay and lesbian community has named Bloomington as its top U.S. small-town vacation destination.
Emmis struggling to stay in good stead with lenders
Emmis Communications Corp. struggles to contain expenses and minimize debts due to radio advertising shortfalls.
Here are tips for small biz survival during recession
For small businesses to survive, they must be prepared to withstand economic difficulties for some time…
Jennings County group hires PR firm
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency
of record to handle advertising, public relations and brand management.
MZD Advertising signs deal with National Guard to publicize child care benefits
Indianapolis-based MZD Advertising topped a field of 14 agencies competing to become agency of record for Gap Solutions Inc.,
which provides contracted services that support the National Guard Child Care Program.
Indianapolis Airport opening good news for local PR, hospitality firms
In the last two months, the Indianapolis Airport Authority board has approved spending at least $850,000 toward grand-opening
parties for the new airport terminal and events in the form of contracts with caterers, event planners and public relations
firms.
After record election revenues, TV ad income may hit 10-year low
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
New rail route connects Hendricks to West Coast: Line should bolster county’s distribution industry
A new rail route launched last month between Los Angeles and CSX’s Avon rail yard could give a further boost to Hendricks County’s booming warehousing-and-distribution industry. The county already hosts some 29 million square feet of warehouse space. However, it lacked a direct connection to the teeming Port of Long Beach in Los Angeles, a major gateway for U.S./ Asian trade. Anyone in the Hendricks County area wishing to send or receive goods from that port by rail had to…
M&I Plaza seeks rebound under different ownership: Struggling downtown tower is about 70-percent vacant
Struggling M&I Plaza once again can become a prominent office tower, real estate experts contend, but only if the next owner atones for its predecessor’s mistakes. Local real estate developer Paul Kite Co. had emerged as a top contender to buy the struggling downtown property from Maryland-based CapitalSource Inc., which assumed ownership of the 28-story building in June after foreclosing on a $5 million mezzanine loan. Paul Kite didn’t respond to an e-mail request for comment. But sources say Kite’s…
As politics finds new mediums, local firms are along for the ride
In this year’s election cycle, the policy watchword is "change." But amid the partisan debate, another type of
change is revolutionizing the way candidates track voters and spread messages. Communication tools like
text messaging, social networking and YouTube are increasingly integral to successful politics.