Articles

Guerrilla advertising might seem wacky, but often gets results

The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam,
standing on street corners and waving in traffic. Liberty’s approach is just one incarnation of one of the fastest-growing
trends in advertising: guerrilla marketing.

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Financial troubles mount for local developer: Memo: Unpaid contractors are demanding payment

Premier Properties USA Inc. is scrambling to keep up with bills for basic services including snow removal, security and interior design-more signs of financial troubles for the developer of Metropolis in Plainfield and the proposed Venu project in Indianapolis. The local firm is facing liens of more than $3.5 million for unpaid work on its Plainfield retail properties, and an internal e-mail obtained by IBJ suggests Premier’s problems don’t stop there. The e-mail, from Premier executive Mike Diamantides, says pressure…

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Commentary: When money just isn’t enough

The other day, I was annoyed when I received a letter concerning my uncle’s untimely death. The letter began: “As you know, our firm represents Illene Maurer as a result of the tragic death of her husband, Mickey Maurer, on Feb. 1, 2006. … Mr. Maurer’s death was as a result of an automobile collision that occurred at 106th Street and Meridian Street. “One of the elements of damage that Illene Maurer is entitled to recover is the loss of…

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INVESTING: Quality firms not always a good place to invest

Let’s play a game. I am going to write the name of a company, and I want you to say what immediately comes to your mind. I am not looking for your feelings about the stock price, but rather what you think about the company itself. As an example, let’s look at Wal-Mart. The stock has been a dog for 10 years and probably will keep dogging it for years to come. But the company is amazing in its ability…

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VIEWPOINT: Improving health: more than a January fad

As I waited in line at the cafeteria just into the new year, I watched the man in front of me. It would be easy to assume the salad and wrap station would provide patrons with a healthful lunch option. Yet I saw a generous portion of fried chicken in a spinach tortilla topped with a pile of cheese and several servings of salad dressing. The man might have started with good intentions, but in a matter of seconds a…

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Opie piece making a permanent home on Mass Ave: More businesses are playing a supporting role in burgeoning public art scene

Good news for fans of Julian Opie’s pop-art-inspired exhibit that ended a year-long run on city streets in September-Indianapolis is getting a permanent piece by the London artist to add to its growing public art collection. The work created for Indianapolis is called “Ann Dancing.” It’s reminiscent of the four-sided LCD display dubbed “Sara Dancing” that made its home at the northwest corner of Illinois and Maryland streets. But this female stick figure has a bit more juice in her…

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Westfield hopes to draw business farther north: New development could reduce residential tax rates

Back when they arrived in 1996, there were lots of open spaces and taxes were low, Jones said. “Overall, it was a good place to live,” he said. Jones said he still loves living in Westfield, which is 20 miles north of Indianapolis. But he admits things are changing, which is a double-edged sword. Eight years ago, according to the U.S. census, Westfield had just 9,300 people. Now, it’s a rapidly growing city with a population of 24,000, an increase…

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Mental health docs tap executive market: Carmel’s Indiana Health Group opens high-end suite

Greg Sipes likens the new executiveservices suite he and his partners opened three months ago to a BMW. Its quality is solid, to be sure, but what makes people want to drive it is its look and feel. It’s an apt comparison for the 2,500-square-foot wing of the new offices of Sipes’ behavioral health practice, Indiana Health Group. A set of boardroom-like double doors leads to a waiting room with shiny hardwood floors, dark wood paneling, plush rugs, overstuffed chairs…

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Fellowship’s formula could grow teachers: Indiana piloting program aimed at boosting math, science educators

Four Indiana universities have been chosen to participate in a prestigious new national fellowship program aimed at increasing the number of math and science teachers while serving as the pilot program for overhauling education nationwide. The Woodrow Wilson National Fellowship Foundation, of Princeton, N.J., selected Indiana as the first state for its program. It chose IUPUI, Ball State University, University of Indianapolis and Purdue University to launch the one-year fellowships and churn out the first wave of new teachers. The…

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Commentary: 2007 columns sparked debate

Each January, I like to reflect on a few of the prior year’s topics. I am always curious about the people I have written about over the course of the year. I hope you are, too. In the May 21 issue, I wrote about the plight of Amy Sorrell. Sorrell was an English and journalism teacher at Woodlan Junior-Senior High School in Allen County near Fort Wayne who also advised the school newspaper, The Tomahawk. The Jan. 19, 2007, issue…

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A&E: One more added to Best of 2007

Last week, I expounded on 11 of the most intriguing performances and exhibitions that I caught in 2007. But that list was compiled before I visited the Eiteljorg Museum for its Fellowship show. Having stopped in during the final days of 2007, I’m compelled to add the show as a 12th item on that list. And so, for the record: 12. “Diversity & Dialogue: The Eiteljorg Museum Fellowship for Native American Fine Art” The idea of Native American artists shattering…

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Commentary: Good luck to Mayor Ballard

Mayor Greg Ballard has less than a week under his belt of taking on a city that is both on a roll and full of challenges. It’s an exciting time to be mayor. An unknown commodity, Ballard has some big shoes to fill with little experience in government to help him out. (Note to self: That’s not necessarily a bad thing.) Indianapolis has been blessed with strong leadership for the last 40 years, beginning in 1968 with Republican Richard Lugar,…

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A&E: Lingering effects: The year’s best A&E

When I came on board as IBJ’s arts and entertainment editor back in May, I had no idea to what degree critical coverage of Indianapolis’ cultural offerings would be embraced by the publication and its readers. Well, I’m happy to report that the response has been terrific. And so, shortly after this weekly A&E column of reviews began appearing in IBJ, we launched a Thursday e-mail blast of previews and ticket giveaways (sign up for free at www.ibj.com/enews). That, too,…

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Commentary: Solitaire hangman at the movies

Ihope you enjoy this puzzle based upon an idea I found in Games magazine. The challenge is to guess the titles of the films made at least in part in Indiana before being “hanged.” The number of words in the title and the release dates appear in parentheses. To begin, choose any letter of the alphabet you think might be in Title I below. Suppose you pick “E”. Go to the letter chart on page 12 and find the number…

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Ballard transition led by GOP insiders, business executives: 24 local leaders size up city for new mayor

With little encouragement and less financial support, mayor-elect Greg Ballard was forced to campaign as a longshot outsider. But his surprise election turned the tables. In the last six weeks, he’s been embraced quickly by Marion County’s Republican elite. And his transition team is stacked with insiders. To prepare an administration in less than two months, Ballard assembled a transition team of 24 local leaders, who then pulled in 150 volunteers to examine the current shape of city and county…

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A&E: Actors Theatre of Indiana goes green

Frog is confident. Toad is selfdoubting. Frog gets mail. Toad doesn’t. Frog is willing to take some risks. Toad is cautious. Frog looks funny in a bathing suit. Toad looks funnier in a bathing suit. And then there’s an actionpacked fight sequence in which … No, that doesn’t happen. Frog and Toad are friends. They love each other. They are happy when the other is happy. But then the villain comes to town, a giant … Nope, no villain. Over…

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Cumulus is keeping format change a secret: Emmis and Radio One continue transitions

Several central Indiana radio stations will ring in 2008 with new formats and on-air talent, and new marketing campaigns bellowing the changes to listeners and advertisers. One station is keeping its plans secret, fearful of an industry domino effect if its strategy leaks out. There’s plenty at stake. Listener ratings for the first quarter of 2008 will be watched closely, local media buyers said, and could affect spending later in the year. A t l a n t a -…

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Building them like they used to: Bloomington development bucks zoning standards to blend new with old

As high-density residential construction booms in downtown Bloomington and sprawl continues in surrounding Monroe County, a new development is offering an old-school alternative. The South Dunn Street development will include 38 bungalows, four squares and 1-1/2 story cottages-the same early 20th-century styles that occupy the rest of the surrounding Bryan Park neighborhood. Deep front porches fill much of the small front yards. There are no driveways in the front, only alleys in the back. Three street-front commercial buildings will create…

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EYE ON THE PIE: The soul-searing side of shopping

For me, shopping at any time, any place is an ordeal. However, from time to time, I am pressed into service by our household purchasing agent. My role is either to be a surrogate buyer or just the designated driver/hauler. When a surrogate I am sent out with lists of desired substances. These lists might work for a less conscientious, or more sophisticated, person. After all, five pounds of sugar or flour can mean only just that. However, I find…

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Commentary: Here’s a script Capra would love

I am going to chat with Angelo Pizzo, author of the best sports film of all time. Pizzo is the writer and coproducer of feature films “Hoosiers” and “Rudy.” He and I will debut “Mickey’s Corner,” a project patterned after TV’s Bravo Network program “Inside the Actor’s Studio.” The conversation will happen Jan. 16 at 7 p.m. at the Jewish Community Center, 6701 Hoover Road. Why don’t you drop in? Pizzo grew up in Bloomington and stayed home for his…

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