Stations enjoy election: Political advertising bounty surprises TV, radio executives
More than $10 million poured into Indianapolis broadcasters’ coffers this year, experts said, as politicians took to the airwaves in hopes of swaying voters. A fierce battle over control of Congress and a hotly contested Marion County prosecutor’s race contributed to the impressive total, which outpaced 2002 election sales by nearly $3 million. “It was a surprising year,” said Don Lundy, general manager of WRTV-TV Channel 6, which sold more than $1.3 million in political ads. Despite attempts to forecast…