Home » Media & Marketing

Media & Marketing

Articles

Super Bowl no longer ‘right moment’: Lilly shifts Cialis ads, will focus on programs aimed toward adults

As the Indianapolis Colts gear up for a run to next month’s Super Bowl, Eli Lilly and Co. already has decided to watch from the sidelines after two straight appearances during the big game. In a marketing strategy shift, the Indianapolis drugmaker will forgo TV commercials for its erectile dysfunction drug Cialis during the Super Bowl and the Winter Olympics, which begin Feb. 10. Cialis competitors Viagra and Levitra may join it on the bench, as the pharmaceutical industry trends…

Read More

ABDUL-HAKIM SHABAZZ Commentary: A news event that hit close to home

I’ve been writing professionally for nearly 20 years and this is the hardest column I’ve ever had to write. Originally I planned an end-ofthe-year piece with some snappy one-liners and tongue-incheek observations about local and state issues. Thursday, Dec. 22 at 9:45 a.m. that changed. I was in the Capitol on my way to one of Gov. Mitch Daniels’ weekly media sessions when my cell phone rang. It was a phone call from my producer telling me that 18-year-old James…

Read More

BULLS & BEARS: Start the new year with quotes on investing

Once again, I have selected a few quotes on the topic of business and investing to start the new year: “There is nothing like higher prices to attract more buyers. In department stores you mark merchandise down to move it. On Wall Street you mark it up.” -Michael Metz, Oppenheimer & Co. Inc. stock analyst “Speculative bubbles frequently occur during periods of financial innovation and deregulation … lax regulation is another common feature … there is a tendency for business…

Read More

New governor brings business mentality to state government:

As he took office in January, Gov. Mitch Daniels’ first order of business was just that: Apply a business mind-set to state government. That meant efforts to improve the efficiency and cooperation of state agen- Envisioned by Republicans as a publicprivate partnership, IEDC swallowed and replaced more than half a dozen boards and agencies such as the Indiana Depart cies. It also meant key changes to economic development. The creation of the Indiana Economic Development Corp. was one of his…

Read More

BULLS & BEARS: Beware mutual fund pitch touting eye-popping returns

Remember those mutual fund performance advertisements splashed across publications in huge, bold print? During the peak of market euphoria, some of the touted returns were unbelievable, and, it turned out, unsustainable. Those were the salad days, as mutual fund managers achieved rock star status as they were paraded before the cameras of CNBC. In early 2000, the Munder Internet Fund (formerly called the Munder NetNet Fund and an investor favorite during the “new era”) could run giant print ads claiming…

Read More

Library cash crisis looming: Officials mull deep cuts, branch closings to balance books

After long delays, the city’s Central Library expansion should finally be finished by 2008. But to heat the building and keep its lights on, the Indianapolis-Marion County Public Library may have to shutter half a dozen of its 22 branches. IMCPL officials say the system faces dire financial woes. They project a $1 million shortfall in next year’s $36 million budget, and even bigger problems after that. By 2008, IMCPL expects to be short $6.3 million a year, or about…

Read More

Republic Airways buffeted by U.S. Airways pilot turbulence: Locally based carrier gets favorable ruling in one dispute, but remains mired in separate $1.2B lawsuit

Republic Airways Holdings Inc. has landed a break from an arbitrator who ruled the Indianapolis regional airline is obligated to hire no more than half the 300 pilots employed by US Airways’ MidAtlantic regional airline, which Republic is acquiring. Regional carrier Republic can avoid higher personnel costs by not having to hire as many U.S. Airways pilots with seniority. The amount of the savings was not immediately available. But Republic remains a defendant in a complicated, $1.2 billion lawsuit that…

Read More

ECONOMIC ANALYSIS: Economy is doing great, but what about next year?

Here’s a question the visually oriented news media face all the time-what does a strong economy look like? Belching smokestacks and humming assembly lines are the clichés of yesteryear, now that we’ve entered an era when knowledge and services account for more output than do physical goods. But somehow the picture of an office worker tapping on a keyboard or a group of executives huddled around a conference table doesn’t quite convey the vitality and power of the world’s largest…

Read More

Star’s weekly battles Nuvo for young readers: As Intake turns 2, independent tabloid fights on

Tracking the readership of a free newspaper is like trying to bottle a vapor. What’s not difficult to determine is advertisers’ desire to target young consumers. “Advertisers increasingly want that young, upwardly mobile audience,” said newspaper analyst John Morton. “And they’ll pay to be a part of a product that can deliver it.” Central Indiana’s two biggest newspapers aimed at readers with a strong interest in the city’s night life and only a fleeting concern about long-term savings plans have…

Read More

SPORTS: The season that should have silenced BCS bashers

On a recent Sunday morning, the talking head on ESPN introduced NCAA Division I-AA football playoff highlights by saying, “And now let’s go to the action from where they actually decide the championship on the field.” Ah, how tiresome. How unfresh. How unoriginal. Just another shot taken at the Bowl Championship Series, another regurgitation of the media mantra aimed at the decision-makers in Division I who refuse to enact a championship playoff. So, this year, we must settle for the…

Read More

NOTIONS Bruce Hetrick: Here’s how to avoid a difficult taxing situation

Bruce Hetrick is on vacation this week. In his absence, this column, which appeared on Dec. 10, 2001, is being reprinted. If I were a betting man (and what entrepreneur isn’t?), I’d bet that you bought something from an out-of-state firm for yourself or your company this year. I’d bet that you logged onto the Internet and purchased new books, computers or pantyhose. I’d bet that you shopped via catalog for your niece or nephew, and shipped that tutu or…

Read More

Clarian nabs UAC building: Hospital network wins bid for former corporate headquarters

Clarian Health Partners is polishing a deal to buy the former Union Acceptance Corp. headquarters on North Shadeland Avenue, a move that plants a large footprint for the burgeoning hospital network squarely in a competitor’s east-side back yard. Clarian made the winning bid for the 126,000-square-foot building at a Nov. 15 auction, but the sale had not closed as of Nov. 30, said Bob Getts of Colliers Turley Martin Tucker, which ran the auction. He referred all questions to Clarian….

Read More

Water treaty on tap: Mediated agreement calls for Carmel to pay Indy $36.2M

Carmel and its big-city neighbor to the south have a truce in hand to end a 3-1/2-year war over what Carmel will pay to buy Indianapolis-owned water distribution lines serving 6,000 customers in the Hamilton County community. The proposed purchase price: $36.2 million, according to documents recently filed with state regulators. Carmel officials say the deal eventually should improve water pressure and lower fire insurance rates, and make it easier to plan for growth. It also would give affected residents…

Read More

Health discount cards spark call for regulation: State insurance group leads registration push

Some health care discount programs that can leave patients stranded with large medical bills have put Indiana insurers in the strange position of asking for more government regulation. The Indiana Association of Health Underwriters plans to lobby in the upcoming legislative session for a bill that requires companies offering health care discounts to register with the state. That would allow regulators to investigate complaints and pursue regulatory action if troubles arise with the discounts, said Shawn Gibbons, a board member…

Read More

Under pressure?: Largest outside shareholder could be pushing Marsh to find buyer

Marsh Supermarkets Inc.’s decision to seek a buyer might not have been made within the company’s Indianapolis headquarters. It might have come from 115 miles away in Cincinnati. That’s home base for the c o m p a ny ‘s largest outside shareholder, A m e r i c a n Financial Group Inc., an insurer controlled by the family of billionaire tycoon Carl Lindner. A source knowledgeable about the discussions said AFG, a Marsh shareholder for more than two…

Read More

Pass the sushi, boss; it’s time to celebrate: Corporate holiday events are less common, more fun

Surveys may point to a decrease in corporate parties this holiday season, but party planners say those who attend them are likely to have more fun. The trend is shifting away from stuffy, business-focused affairs. More parties are including live music and other entertainment, said Joe Husar, co-owner of Kahn’s Katering and meeting venue Montage at Allison Pointe. Still, this year could mark the first decrease in corporate holiday events since 2001, according to a national survey. Eighty-seven percent of…

Read More

SPORTS: Eggs laid in NFL preseason usually don’t hatch

Thoughts about this, that and the other: By the time you read this, the Tennessee Titans may have sprung the biggest upset of the NFL season, rendering some of the discussion moot. Remember, on any given Sunday. That’s why I always say that, in the NFL, every game is a big game. Therefore, that the Indianapolis Colts made it at least into December winning every one of those big games is an amazing accomplishment, especially when you recall the hand…

Read More

Comcast is boosting cable rates for 2006: Annual price hike could be ammunition for competitors

Comcast plans to increase cable TV rates an average of 5.1 percent in its suburban Indianapolis territory next year, even as SBC Communications threatens to roll out a cable-killing video service via phone lines. Annual rate hikes by cable companies have become as inevitable as sitcom reruns. Comcast last jacked up local basic cable rates a year ago, by 6.5 percent. Although the 2006 increase is more modest, SBC already is using it in an attempt to soften up consumers…

Read More

RETURN ON TECHNOLOGY: Lesson from Sony mess: Don’t toy with consumers

You know, I understand the need to protect one’s intellectual property assets. I do. And I understand the frustration of those companies in the entertainment business that put out a product electronically only to have it instantly copied and distributed. But I think it’s going a little far for a recording label to load a piece of software onto a user’s computer that is supposedly only for controlling and playing a protected music CD, but actually hijacks parts of the…

Read More

Industry races to promote itself: Statewide motorsports group hopes to thwart competition from other U.S. markets

Area motorsports leaders are gearing up for another run at unifying the industry and assuring the region retains its status as one of the world’s leading motorsports markets. Organizers of the latest effort promise they won’t spin their wheels this time around. They’re casting a wider net-going statewide with a motorsports association-to attract more members and build more clout with the media, local and state lawmakers, and service providers, such as banks and insurance companies. The Indiana Motorsports Association Inc….

Read More