Ready to unify?: Danica’s impact puts IRL in driver’s seat
To nudge the idea along, executives of the Japanese automaker are becoming personally involved, marking the first time an IRL sponsor and major manufacturer has pushed this hard for unification talks. “It’s no small deal when a partner like Honda gets involved,” said Bob Basche, chairman of Millsport, a Stamford, Conn.-based sports and event marketing agency. “Not only do they supply engines [to the IRL], but Honda pumps in millions of dollars annually in sponsorship and advertising for the series.”…