Department store consolidation likely means loss of major revenue source for newspapers:
Shoppers and mall owners aren’t the only ones preparing for fallout from the planned merger of Federated Department Stores Inc. and May Department Stores Co.-the advertising world is bracing for the impact, too. Newspapers will bear the brunt of it, experts predict. Observers need look no further for evidence than the Sunday circulars or the midweek pullout sections preceding a big sale. Locally, Macy’s, formerly known as Lazarus, and L.S. Ayres are both among the top 10 advertisers with The…