Articles

IndyCar’s TV ratings gaining momentum

TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.

Read More

Lilly’s latest sales strategy: the soft sell

Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.

Read More