Articles

Manning brings his own economy when Broncos play

When Peyton Manning plays, ticket prices double on the secondary market and more people watch the game on television. He has as much influence with consumers as Bill Gates and actor Tom Hanks, a celebrity marketing expert says.

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‘Bob & Tom Show’ switching syndicators

The move has local radio executives wondering if the comedy show might move up the Indianapolis FM dial as well. Meanwhile, conservative commentator Abdul will switch to weekday evenings on WIBC.

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Pacers land IEDC as court sponsor

The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.

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Car dealers curtail advertising boasts

Efforts by trade groups such as the Automobile Dealers Association of Indiana—and, more formidably, a recent crackdown by the Federal Trade Commission—have discouraged the use of potentially misleading ads.

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