ExactTarget lauded for Facebook software
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
Media & Marketing
Articles
Pacers land IEDC as court sponsor
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
Ratings surge after Buchman arrives at WTHR
The debut of popular meteorologist Angela Buchman at WTHR-TV Channel 13 last month coincides with its newscast ratings' soaring like a cumulonimbus cloud on a hot afternoon.
CIK Enterprises changes name, plans more growth
The Indianapolis-based marketing technology firm now calls itself Perq LLC after consolidating its three companies into one.
Emmis dials up improving sales, but profit slows
The Indianapolis media firm’s radio and publishing divisions saw healthy increases in revenue in its latest quarter. The company also posted a profit, although much less than in the same period last year.
Edible Indy adds food-media queen Tallman to the mix
The new owners of Edible Indy magazine have tapped as managing editor a rising foodie star in radio, TV, blogging and webcasting.
Local ad agency losing Simon work, cutting employees
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
Car dealers curtail advertising boasts
Efforts by trade groups such as the Automobile Dealers Association of Indiana—and, more formidably, a recent crackdown by the Federal Trade Commission—have discouraged the use of potentially misleading ads.
Wiley cuts at least 70 Indy employees in restructuring
John Wiley & Sons Inc., publisher of the “For Dummies” series, has sent dozens of local jobs to foreign markets as it tries to save $80 million company-wide.
Morning anchor Anchondo joins list of local news departures
WXIN-TV Channel 59 is losing a television anchor, while WRTV-TV Channel 6 is bringing more talent to town to beef up its morning news staff.
Local marketing firm signs deal with John Force Racing
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
Ed Wenck succeeding Jim Poyser as Nuvo ME
Nuvo’s long-time managing editor, Jim Poyser, is heading for a new job and will be replaced by former WIBC-FM 93.1 radio personality and author Ed Wenck.
Rupert turns Rod Serling in spooky anthology series
Locally-based Adrenaline Motion Pictures LLC has high hopes for a new TV and Internet series it’s producing, called “Rupert Boneham’s Frightmares: Seriously Scary Stories.”
Luck throws weight behind Body Armor with equity stake
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
Four Hoosiers rate among 400 wealthiest in U.S.
The widow of medical device industry pioneer Bill Cook again is the top Hoosier on the latest Forbes 400 list of the nation’s wealthiest people, and this time has cracked the top 100.
Gmail’s new ‘Promotions’ tab creates hurdle for email marketers
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
Spitler’s animal show lands spot on WISH
The show airs on nine television stations in seven states, including WKYI-TV in Louisville and KNVA-TV in Austin, Texas.
Fox59 takes jab at Buchman’s return in billboard ads
WXIN-TV responds to the hype over Angela Buchman’s arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
Purdue uncorks web series on Indiana wine industry
Series organizer Natalie van Hoose says “Indiana’s wine industry may be small, but it’s really quite remarkable.”
Drugstore slated for redeveloped Star property
A drugstore, likely a CVS or Walgreens, is expected to anchor the ground-level retail space that will be part of the planned mixed-use redevelopment of the downtown Indianapolis Star headquarters property.