MillerWhite signs slew of new clients in last six months
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
Media & Marketing
Articles
Satirical newspaper peels back local distribution
No joke: The Onion has ceased distribution in Indianapolis after local advertisers apparently failed to warm to the newspaper's brand of satire.
Case from 1970 revisited in dispute over NBA TV revenue
The NBA asked a Manhattan judge on Thursday to side with the league in a legal dispute that stems from a sweetheart deal enjoyed by the former owners of a defunct American Basketball Association team — and despised by current owners of four NBA franchises, including the Indiana Pacers.
’80s anti-takeover law helped sow Emmis win
The Indiana Business Corporation Law—enacted to help Hoosier companies fight off a wave of attacks by corporate raiders—gives boards of directors unusually broad authority to exercise judgment as they see fit.
Eli Lilly aims to ramp up social media presence
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
‘Knock on Wood’ campaign boosts Farm Bureau brand
The torrent of competitors’ humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
Emmis pays $2.8M in employee bonuses after station sale
When Emmis Communications Corp. sold a Los Angeles radio station for $85 million last month, it was good news for every employee at the Indianapolis-based media company.
Emmis vote strips preferred shareholders of dividends
The Tuesday vote by shareholders to wipe out $34 million in unpaid dividends to preferred shareholders follows a judge’s Friday decision to deny a request by the preferred shareholders to prevent a vote on the proposal.
Judge gives Emmis OK to hold shareholder vote
A federal judge on Friday gave Emmis Communications Corp. the green light to proceed with a shareholder vote that could wipe out $34 million in unpaid preferred shareholder dividends.
Fishers company loses Marilyn Monroe court appeal
CMG Worldwide, an intellectual property licensing firm in Fishers, has lost a federal court appeal related to ownership of iconic images of Marilyn Monroe.
WXIN adding an hour of news at 6
The Fox affiliate will go head to head with rivals at prime news hour as it continues to increase local programming.
WISH-TV fires news director, industry sources say
Several industry sources say Patti McGettigan was escorted from the WISH-TV Channel 8 building Friday after a three-year run as the local CBS affiliate's news director. The station isn't commenting on what led to her abrupt departure.
Carmel ad shop FatAtom prospers by defying norms
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
Small firms using social media to tighten ties to customers
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
Emmis completes sale of L.A. station for $85M
Mexico City-based Grupo Radio Centro bought Spanish station KXOS-FM 93.9 after leasing it from Emmis Communications Corp. for three years.
Emmis buying two radio stations in Terre Haute
The Indianapolis-based company said Wednesday that it has agreed to purchase WSDM-FM 92.7 and WSDX-AM 1300 from Crossroads Investments LLC for an undisclosed amount. The acquisition is expected to close within 45 to 60 days.
AT&T technicians file lawsuit over lunch policy
Eleven AT&T technicians have filed a federal lawsuit seeking class-action status to collect unpaid wages and overtime, alleging the company compels them to work during unpaid lunch breaks. The suit seeks to represent 1,300 AT&T technicians in Indiana.
Illinois lottery superintendent says Indiana taking flawed path
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois’.
Indianapolis Symphony Orchestra signs three-year deal with Hirons
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
Kellogg’s rolls out IndyCar-branded cereal nationwide
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.