Lilly reaches multiyear agreement to sponsor IMS race
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
Indianapolis-based holding company LDI Ltd. has tripled its motorsports employee count and broadened its national reach with a deal for privately held Motorsport Aftermarket Group.
The consumer-review service has cut a deal to become the title sponsor of the Grand Prix of Indianapolis through 2016, and plans to help pack the stands with 5,000 of its own spectators.
Ryan Hunter-Reay edged Helio Castroneves by 0.060 seconds Sunday in the second-closest margin of victory in the history of the race. He became the first American to win the Indy 500 since Sam Hornish Jr. in 2006.
The hallowed race is straddling a fine line as it tries to please longtime devotees and makes a raft of upgrades to the track and viewing experience designed to secure new fans.
TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.
The fiery crash that killed Dave MacDonald and Eddie Sachs left its mark on Foyt, Rutherford and racing.
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.
Indianapolis-based Panther Racing Inc.’s lawsuit against Rahal Letterman Lanigan Racing, IndyCar and others says it lost a $17.2 million sponsorship because of bid-rigging and other improprieties.
The rush of drivers trying to enter a new vintage car race at the IMS was so fast and furious that the event promoter has been forced to turn away many of them.
Roger Penske wasn't worried about finding a sponsor for Juan Pablo Montoya when he signed him, believing there would be interest in the Colombian's return to open-wheel racing.
The track has scheduled yet another new event for 2014. The move is bound to draw criticism from traditionalists who think Speedway officials are diluting the venue’s heritage by bringing in so many extra races.
The upcoming Performance Racing Industry Show—in its first year back in Indianapolis since 2004—is beating expectations for exhibitors, attendees and, most important, visitor spending.
The new 14-turn, 2.434-mile course will be run the opposite direction of the Indy 500 on a newly resurfaced track that will be wider, have longer straightaways and three new passing zones, Indianapolis Motor Speedway officials announced Tuesday.
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
Dallara is preparing to install a $5 million automobile simulator in its Speedway plant—a move that could fuel the company’s plan to dramatically grow its local operation.
Former Daniels aides among four names added to panel tasked with promoting the industry.
The upcoming MotoGP motorcycle race could be the last at the Indianapolis Motor Speedway, as NASCAR officials lobby instead for a stand-alone race for a newly merged sports-car series.
Dale Earnhardt Jr. is not only looking for his first win of the season, he's still hunting for a big-bucks sponsor for 12 Sprint Cup races this season.
The Indianapolis-based IndyCar Series and open-wheel racing enthusiasts were hoping the movie would create a buzz about the sport, but interest has fallen short of expectations so far.