MZD signs agency deal with Lucas Oil Raceway
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
Central location cited in reversal of 2007 move to north suburbs.
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s
attempting to bring a new form of auto racing to Indianapolis.