Danica Patrick grabs steering wheel of her own career
Danica Patrick is taking control of her own career path, while her dad, T.J., takes a back seat. But her proclamation that she wants to partner with Pepsi might be a major misstep.
Speedway/motorsports
Articles
Out with the old at IRL, in with the new at IMS
On same day Indianapolis Motor Speedway hires its first ever chief information officer, the Indy Racing League loses its vice
president of public relations. It truly has become a season of change at 16th and Georgetown.
Speedway CEO about to get down and dirty
Indianapolis Motor Speedway boss Jeff Belskus has some huge decisions to make. He’s already shown he’s not afraid to get his
hands dirty making the tough calls. So what’s next?
Sarah Fisher is a success story IndyCar should cheer
Izod IndyCar driver Sarah Fisher shows how taking a hammer to work every day is better used to build yourself up, not tear
others down. AAA signs with popular driver for two more years.
Izod signs deal despite Tony George’s dismissal
Izod officials said they signed their title sponsorship deal despite the fact that the series’ iconic leader Tony George was
shown the door during negotiations.
Izod brokers deal to put fan at the head of IndyCar race grid
The IndyCar Series’ new title sponsor brokered one wild element in its new deal. They’re putting a fan in front of the starting
grid of each race.
Indy Racing League TV viewership down 28 percent
IRL races on Versus garner 59.5 percent fewer viewers than ESPN and ESPN2 attracted in 2008. Viewership on ABC is down 3 percent.
New NASCAR start times pose difficult dilemma for IRL
New NASCAR start times may cause Indy Racing League to choose between pleasing its TV partner or local promoters.
Drag racer John Force driven by Dunkin Donuts
John Force is pleased to be growing his Brownsburg facility. He said central Indiana has everything a National Hot Rod Association
team could want. But nothing makes him happier than the new Dunkin Donuts there.
Indy Racing League TV ratings skidding toward season’s end
Indy Racing League television ratings on cable channel Versus dipped below average at Japan race. Now open-wheel series’ new
TV partner is picking up NASCAR programming. So what gives?
Fisher’s sponsors pretty in pink
You can say what you want about Sarah Fisher’s ability to drive a race car, but she continues to be one of the most savvy
marketers in the Indy Racing League. For a team owner operating on a shoe string budget, she gets more press and attention
per penny than any other driver by far.
IRL caught in TV war
DirecTV officials said over the weekend that if they canâ??t resolve their contract dispute with Comcast-owned Versus cable channel, they will drop the channel which airs Indy Racing League races.
Sarah Fisher grows race team
Sarah Fisher arrived blind-folded at 10:50 a.m. today at her race shop on the city’s west side. But she wasn’t being kidnapped and dragged to work. Fisher’s own team put blinders on her…
IRL TV ratings plugging along
The national TV ratings for the Indy Racing League’s Mid-Ohio race, according to New York-based Nielsen Media Research, was .2, meaning 233,00 TV households nationwide watched the road race which aired on…
IRL TV ratings down in Kentucky
The Meijer Indy 300 at Kentucky Speedway earned a .14 national television rating, according to Nielsen Media Research. The rating means 165,000 TV households nationwide watched the race which aired on Versus cable…
IRL title sponsor hunt heats up
Terry Angstadt, president of the Indy Racing League’s commercial division, admits the search for a series title sponsor has been up and down. “It’s been a bit schizophrenic,” he told IBJ recently.
The heat…
IRL ratings inching up or stalling?
If Indy Racing League promos aired during the Tour de France helped the open-wheel racing series’ TV ratings, it was minimal. On the heels of the most watched Tour in four years, the…
Eddie Gossage pans push to pass
The Indy Racing League’s push-to-pass initiative is being met with mixed reviews.
Some team officials said the bigger teams with the ability to study the push to pass and other technical changes announced this…
2010 IRL schedule takes shape
The Indy Racing League is expected to unveil its 2010 schedule as early as this weekend, but a few interesting tidbits have already leaked out.
It looks like an 18- to 20-race slate next…
Allstate ends Brickyard 400 deal
Officials for Allstate today announced they are ending their sponsorship of the Brickyard 400 NASCAR race after five years.
The timing comes after a 20 percent attendance drop from last year, though Allstate officials…