Articles

IRL thinking big in China

The Indy Racing League is taking a serious look at holding a race in China as early as 2011. Series officials said there are several good reasons why the league may want to…

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Milka Duno back on track

Dreyer  and  Reinbold Racing announced yesterday afternoon that Milka Duno will be returning to the team’s Indy Racing League effort for 2009. The Venezuelan driver will be competing in a limited schedule starting…

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Danica Patrick ready for take off

Indy Racing League driver Danica Patrick is ready for take off. Patrick will be unveiling her new Motorola sponsored Indy car at the Indianapolis International Airport May 1. The car will have a…

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IRL TV rating improved

The Grand Prix at Long Beach last Sunday scored a .5 TV rating for the Indy Racing League, according to New York-based Nielsen Media Research. That’s the same rating the race earned last…

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IRL revs crowd at Long Beach

By all accounts the Grand Prix of Long Beach was a success for the Indy Racing League. The IRL, which signed a five-year deal to take over the former CART event following last…

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Castroneves racing Sunday

Helio Castroneves will be on the track this weekend in Long Beach, Calif. Penske officials had a contingency plan in place to put him on the track—even as far back as two weeks…

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Oval Vodka joins Indy Light Series

Officials for Oval Vodka, producer and importer of the new super-premium vodka from Austria, announced today that they will be participating in the Indy Light Series with Alliance Motorsports, in a one-year sponsorship…

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Castroneves: A marketing liability?

Entering the fourth day of deliberations in the tax evasion case of Indy Racing League driver Helio Castroneves, series officials now have to be seriously wondering what will become of the month of…

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IRL TV ratings down, optimism up

The Nielsen ratings for the first Indy Racing League race Sunday in St. Petersburg were down 60 percent from the same race a year ago. The 2009 St. Petersburg race was the season…

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Petty potentially powerful endorser

Open-wheel racing has long been bigger with the wine-and-cheese crowd than with the blue-collar bunch that made NASCAR the biggest racing circuit in North America. That’s been OK for Formula One, with its…

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Kinder, gentler Danica?

It was an odd site before the Indy Racing League race in St. Petersburg Sunday. There was Danica Patrick talking about her new approach to racing. She was telling Versus’ Jack Arute that…

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VS-IRL telecast gets solid marks

While Indy Racing League officials are still awaiting the Nielsen ratings from the open-wheel series’ first race on cable station Versus, this much is clear: The coverage of yesterday’s race in St. Petersburg,…

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IRL: Sweet home Alabama?

While Indy Racing League teams and officials are heading to St. Petersburg, Fla. for the April 5 season opener, their mind may be wandering to not-so-far away Alabama.

In March, IRL teams made their…

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IRL signs four new sponsors

Down economy or not, the Indy Racing League sales staff is in overdrive. In the last week, IRL officials finalized four new sponsorship deals.

First, IRL officials Thursday night (March 26) inked a deal with…

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Media icon departs Speedway

Bill York, who has worked in the Indianapolis Motor Speedway press room since 1958, is no longer with the Brickyard. IMS spokesman Ron Green confirmed that York and the Speedway parted ways, but…

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Izod touts IRL promo amid worries

New York-based Phillips-Van Heusen Corp. will roll out its new Izod/Indy race-inspired clothing collection in Macy’s stores nationwide in April. The launch will be accompanied by a national multi-million dollar advertising campaign as…

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Schmidt, Ganassi partner for Indy

Chip Ganassi Racing and Sam Schmidt Motorsports will partner to field a car for Alex Lloyd in the 93rd Running of the Indianapolis 500. Lloyd, the 2007 Firestone Indy Lights champion, is a…

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Local racing jobs still revving

Despite the downturned economy, the long-view shows the motorsports sector is growing in Indiana. Studies compiled by the Indiana Motorsports Association and IUPUI indicate there’s been a 37 percent growth in the number…

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Acclaimed writer pens 500 book

Simon & Schuster has commissioned a book about the first Indianapolis 500. The book publishing company hired former Sports Illustrated executive editor Charles Leerhsen to write the story of the 1911 race, and…

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IRL promo campaign going green

The Indy Racing League’s new TV partner is getting ready to launch a full-throttle promotional offensive. The Comcast Cable-owned Versus TV network is launching a promotional campaign March 7 that will not only be…

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