IRL promo campaign going green
The Indy Racing League’s new TV partner is getting ready to launch a full-throttle promotional offensive. The Comcast Cable-owned Versus TV network is launching a promotional campaign March 7 that will not only be…
Speedway/motorsports
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SI responds to Danica tattoo flap
After this post, there will be a self-imposed moratorium on Danica Patrick-related news on The Score. Even I can see we’ve gotten a little carried away. But Sports Illustrated’s response to the Danica tattoo flap that surfaced two weeks ago…
Danica suddenly considering F1
Indy Racing League driver Danica Patrick has done an about face. Just a few days after telling everyone how happy she is in the IRL, she now says she’d consider jumping to Formula One. Patrick has been targeted as one…
Danica rebuffs F1, Ecclestone
That sound you heard was a collective sigh from the Indy Racing League’s sales and marketing department.
IRL driver and Sports Illustrated cover girl Danica Patrick says she has not been contacted by anyone…
SI deletes flag tattoo from Patrick
Danica Patrick didn’t quite bare all in her most recent Sports Illustrated swimsuit issue. While there was an abundance of skin on display, there was one thing that didn’t show up; a tattoo…
Women of IRL burning rubber
The women of the Indy Racing League continue to burn rubber. Sources close to the Newman Haas Lanigan team said the team is close to signing a deal with Milka Duno (and Robert…
Gasoline Alley businesses upset
A proposed closure of Grande Avenue in Speedway has more than a few Gasoline Alley businesses riled up. Allison Transmission—which has plants on both sides of Grande Avenue just south of 10th Street—along with the Speedway Redevelopment Commission, has requested…
IRL might delay engine changes
There were some interesting revelations during an Indy Racing League press conference today to discuss the on-going Automotive Manufacturers Roundtables designed to bring about expanded engine manufacturer participation and to help define a…
Patrick helps GoDaddy hit records
How successful were the GoDaddy ads aired on TV during the Super Bowl? That depends on who you ask. Some panned, while other praised the two ads featuring Indy Racing League driver Danica…
Motorsports marketer assists NBA
The National Basketball Association got an assist from an Indianapolis sponsorship consultancy, who oddly, works solely in the motorsports realm.
NBA officials recently decided to loosen its rules on hard liquor sponsorships, to allow…
Major team, sponsor depart IRL
Despite today’s announcement that Rahal Letterman Racing—the team that gave Danica Patrick her start—is leaving the Indy Racing League, series officials are still “bullish” on next season.
“Bobby Rahal and Dave Letterman have been good…
TV move: Genius or desperation?
My reaction to last year’s announcement that the Indy Racing League was parting ways with ESPN for lesser known cable channel, Versus, was the same as a lot of the readers of this…
IRL focus of Bush report, TV ad
The Indy Racing League made Pres. George W. Bush’s final report, highlighting his eight-year term’s accomplishments and results. On page 26 of the report, Bush writes about his work with renewable energies. The…
DRR imports Brit driver
Dreyer & Reinbold Racing announced today it has signed a deal with British racer Mike Conway to become the team’s first confirmed driver for the 2009 Indy Racing League campaign.
The 25-year old rookie…
Volkswagen revs interest in IRL
Honda vs. Volkswagen. Now that has a ring to it. And it is looking like that could be the headline act in the 2011 Indy Racing League.
Ulrich Baretzky, Audi Sport’s head of engine…
Little cars big deal for IRL
Indy Racing League officials are finalizing a deal with Mattel’s Hot Wheels to roll out a line of replica open-wheel cars this spring. As little cars go, this is a pretty big deal….
Siegel leaves DEI, returns home
Max Siegel, former president of global operations for Dale Earnhardt Inc., is coming back to the local law firm where his career began. As reported in the IBJ in November, Siegel began contemplating…
Dollar General extends Fisher deal
Dollar General will extend its sponsorship of Sarah Fisher Racing into 2009 by serving as Fisher’s primary sponsor for four races; Kansas, Indianapolis, Kentucky and Chicago.
Dollar General sponsored SFR for two events in 2008…
IMS replica racing to Whitestown?
A group planning to make a movie about the very first Indianapolis 500, is eyeballing more than 200 acres in Whitestown to build a replica Indianapolis Motor Speedway.
Justin Escue, a locally based movie…
Gordon enlists local track designer
Locally based race track designer Paxton Waters’ engine is burning white hot despite the freezing temperatures outside. While the race season is dormant, Waters’ business is pedal to the metal. “It doesn’t matter…