Leading up to the Feb. 27 opening of the movie "Focus," several IndyCar Series race markets hosted private screenings organized by Warner Bros. Show cars will be present at screenings and IndyCar drivers are introducing the film in major markets.
When Mazda wanted a real-life safety pioneer for its TV commercials, it turned to local resident and motorsports safety savant Bill Simpson. The publicity couldn't come at a better time for Simpson, who just went to market with his latest creation—a football helmet.
The closing of the Indiana Motorsports Association will leave a void in the market, said its executive director, Tom Weisenbach. The IMA's formation in 2005 was much ballyhooed by then Gov. Mitch Daniels and myriad motorsports companies.
Zionsville-based Just Marketing International recently signed a groundbreaking deal to usher a huge Chinese TV maker into NASCAR and bring Epson back to Formula One.
With the new aero kits hitting the Indianapolis Motor Speedway's famed oval for the first time this May, IMS President Doug Boles said new track records are a real possibility. The current speed record has stood since 1996.
NASCAR's postseason format has cost Jeff Gordon three series championships. He might be biting his tongue, but the former Pittsboro resident is saying all the right things about the series' direction.
Indianapolis Motor Speedway President Doug Boles remembers San Francisco 49ers coach Jim Harbaugh as a guy who was "the ultimate team player" who was quick to stand up for his guys.
Hulman & Co. CEO Mark Miles is promising the new aero kits will push speeds higher next May at Indy, but also make the cars less likely to go airborne. He's bullish that attendance and TV ratings will go up series-wide next year.
Although television viewership of IndyCar Series races is still lagging far behind what most sponsors and potential sponsors would like to see, there is cause for some optimism in the open-wheel paddock.
While some followers of the Indy 500 want a Hoosier such as John Mellencamp or Sandi Patty to sing "Back Home Again in Indiana" before the big race, IMS officials won't limit the search to those with Indiana roots.
Sunday's second race in Toronto was the most-watched IndyCar race on NBC Sports Network in nearly three years.
Indianapolis Motor Speedway officials are not holding out much hope the NASCAR Sprint Cup race they host will ever return to its glory days when it drew more than 250,000 fans annually.
Panther Racing, once one of the best little teams in the IndyCar Series, is now being sold off in pieces. A number of high-profile items are expected to draw a crowd.
New chief operating officer spins stock car series 180 degrees. NASCAR, one of the few sports entities to add employees during the recession, is now paring down.
The TV ratings for the 2014 Indy 500 may be a small validation for some of the changes made at the Indianapolis Motor Speedway by Hulman & Co. CEO Mark Miles. But there's still lots more improvement needed.
As part of a 13-month long project, Verizon Wireless installed more than 200 antennas to improve cell phone service at the Indianapolis Motor Speedway. While the system went live May 10, the big test will be May 25.
The TV viewership for the Grand Prix of Indianapolis was more than five times higher in central Indiana than it is in any other market nationally.
With good weather on Saturday, Indianapolis Motor Speedway officials think they could easily top 40,000 in attendance for the inaugural Grand Prix of Indianapolis.
Hulman & Co. officials are projecting 20-percent to 25-percent gains in ticket and sponsorship sales this year over last. But it's still not clear if the open-wheel series will be profitable.
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
