Verizon promising to go faster, farther than previous IndyCar title sponsors
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
Speedway/motorsports
Articles
Latest IndyCar driver hire easy to criticize
If the IndyCar Series as a whole doesn’t start looking at least a little further down the line, in a decade's time there aren’t going to be any gray beards left to bring back.
IndyCar’s Fisher, Newgarden show pushing forward can require U-turn
She may not be the first person that comes to mind when thinking of sports marketing, but I’ve always thought Sarah Fisher has a firmer grasp on connecting with fans than most in the IndyCar paddock.
Indy Eleven takes big gamble with stadium finance plan
By asking for tax money to help finance an $87 million, 18,500-seat venue, soccer team owner Ersal Ozdemir is gambling with one of his franchise's most valuable assets.
Eight Indiana race tracks join alliance led by former NASCAR promoter
H.A. "Humpy" Wheeler is at the wheel of an initiative to breathe new life—and money—into myriad auto racing tracks in Indiana and across the country.
F1 champ Jackie Stewart joins forces with local marketing firm
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
IndyCar-themed movie spinning off into cartoon series
Indianapolis Motor Speedway officials are hopeful Turbo Fast, which will race to TV screens in time for Christmas, will expose IndyCar racing to a new generation of fans.
Three-fourths of ticket buyers to new Speedway road race from Indiana
Early ticket sales for the new IndyCar road race at the Indianapolis Motor Speedway are tracking on the high end of projections. But the visitor spending of the mostly locally attended event could be limited.
Miles completes IndyCar executive team overhaul
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
Resignation adds urgency to search for Speedway, IndyCar commercial boss
As key sales staffers depart company, Hulman & Co. CEO Mark Miles continues to launch groundbreaking sales initiatives to bolster the IndyCar Series and Indianapolis Motor Speedway.
Honda wants IndyCar officials to find new engine suppliers
Supplying engines for half the IndyCar field is more than Honda officials bargained for. Losing the Japanese auto maker as a partner would be a huge blow for the open-wheel series.
IndyCar’s de Silvestro not getting props she deserves
Despite having one of the greatest seasons for a woman behind the wheel of an American open-wheel race car, the 25-year-old Swiss driver isn't getting much attention this year.
Local embrace of new IndyCar road race at IMS key to its success
Hulman & Co. CEO Mark Miles has to be hoping that locals are fans of IndyCar racing and not just the Indianapolis 500.
Will new Ron Howard movie help or hurt IndyCar?
While the movie titled Rush, which opens Friday, puts the spotlight on open-wheel racing, its focus is on Formula One, not IndyCar. And if it implies that F1 is superior to IndyCar, that could dent the U.S.-based series' image.
New boss ready to overhaul month of May in Indy
Hulman & Co. CEO Mark Miles is showing the guts it takes to move the IndyCar Series and Indianapolis Motor Speedway in a positive direction. And he's not afraid to part with sacred tradition to do it.
IndyCar ponders overseas expansion to counter troubles at home
IndyCar Series officials are talking about launching a winter mini-series as early as 2015, while one of the sport's most popular drivers is having trouble finding a ride for the 2014 regular season.
Star-studded sports car race could kick off month of May at Indy
Indianapolis Motor Speedway officials are interested in an endurance sports car race to kick off the run up to the Indy 500 the way the Rolex 24 at Daytona kicks off festivities leading up to the Daytona 500 NASCAR race.
Tony Stewart risking his business enterprise with reckless decisions
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.
Angie’s List back on track with IndyCar Series deal
If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.
Local TV blackout key to Brickyard 400 survival
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.