IndyCar leaders feeling vindicated by NASCAR’s new TV deal
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.
Speedway/motorsports
Articles
Do Pocono ratings show IndyCar needs more oval races?
Old-school open-wheel fans are crowing that the ratings of IndyCar's Pocono race mean the series needs more ovals. On some levels, their argument makes a lot of sense. But does that mean changes are coming?
New Speedway president asked to ‘save our track’
After Doug Boles was promoted to Indianapolis Motor Speedway president on Tuesday, one race fan pleaded with him to "save our track!" Does the Speedway really need saving? Some say the situation is that bad or worse.
IndyCar trailing far behind NASCAR, F1 in social media outreach
IndyCar’s Twitter and Facebook fan following is another set of numbers Hulman & Co. CEO Mark Miles must boost to assure the series’ survival.
NASCAR boldly predicting better racing, more passing at Brickyard 400
NASCAR leaders are meeting with Indy media this week to trumpet the new "racey" Gen-6 car and the end of the processional parade at the Brickyard 400. Message to fans: Expect faster cars and more passing.
Indy 500 drivers’ failure to mention sponsors inexcusable
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.
Miles headed for crash with penny-pinching IndyCar team owners?
Mark Miles is talking this week about significant changes and speed records at the Indianapolis Motor Speedway. It's the same talk that was coming from Randy Bernard one year ago. Then Bernard was fired.
Speedway sells $3 million in new Indy 500 sponsorships
By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors this month. Teams, too, are bringing on new corporate partners.
Time for IndyCar Series to prove it can market drivers
Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.
IndyCar getting one thing it needs even more than American stars
He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in recent years.
Audi’s entrance into IndyCar could cut both ways
While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right out of the paddock.
Head-turning Hot Wheels cars hit streets to promote Indy 500
For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
Hinchcliffe victory good for GoDaddy, IndyCar and fans
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
Century 21 deal could boost Fisher’s team to new level
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.
Information leaks threaten to sink IndyCar, Speedway
The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s leadership pushing in different directions.
Danica’s Daytona sends TV ratings, IMS hopes soaring
The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance at reversing an ugly and costly attendance slide at the Brickyard 400 in July.
Speedway request for tax money could start heated debate
The IMS's first request for taxpayer assistance after more than 100 years in business has triggered heavy sighs from people fighting against such sports subsidies. If approved, does this open the door for more?
Deal with flip-flopping Firestone big gamble for Miles
Only time will tell if the fast-tracked Firestone deal will lead to long-term harmony and growth for the IndyCar Series or a rough ride for Hulman & Co. CEO Mark Miles and his new regime.
Hoosier Racing Tire casting eye toward IndyCar
At last week's International Motorsports Industry Show, officials for Lakeville-based company said they are interested in and capable of supplying tires for the high-speed IndyCar Series.
Miles eyes lights for Speedway, postseason for IndyCar
While new Hulman & Co. CEO Mark Miles said his first priority is to grow the IndyCar Series, there’s no doubt he plans to do the same for the IMS. And growth means change.