Articles

NBA jersey ads proving to be tough sell

More than six months ago, the NBA announced its 30 teams could sell a 2.5-square-inch advertising patch on their players’ jerseys. Only one team has so far made the sale.

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Attendance dip complicating Indy Eleven’s stadium quest

The Indy Eleven are succeeding on the field this year, but struggling to maintain their spot as North American Soccer League attendance leader. And serious concerns about the NASL’s future have emerged, casting an even bigger shadow over the local team.

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NCAA shakes up ad strategy

The NCAA for the first time this year debuted an ad campaign in the fall rather than during the Final Four basketball tourney. The NCAA has also turned to celebrity endorsers.

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