Articles

Mudathlon makes a splash as obstacle course races grow

A 3-year-old Westfield has taken advantage of the adventure-race trend by staging Mudathlons–obstacle courses conducted in the mud. More than 12,000 people were expected to participate in Mudathlon’s four races this summer, up from about 2,000 at the company’s first two races in 2010.

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City plans bid on 2018 Super Bowl

Officials are emboldened by the financial results of the city’s first time hosting the NFL championship game in February, which produced a direct economic impact of $176 million, according to a study commissioned by the Indianapolis Super Bowl Host Committee.

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Finish Line’s high-tech store prototype still has kinks

A prototype store launched by athletic shoe and apparel retailer The Finish Line Inc. on May 25 aims to use technology to marry brick-and-mortar to the company’s online operation. But interactive tablets that are a centerpiece of the so-called omnichannel strategy are not yet up and running.

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New track-and-field chief aims to end sport’s strife

New USA Track and Field CEO Max Siegel is promising to pull athletes, their agents, sponsors, event promoters and the sport’s television partners together to lift track and field’s tainted image and revenue—especially domestically.

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IndyCar CEO, team owners at major crossroads

IndyCar CEO Randy Bernard and the team owners who run cars in the open-wheel series still seem miles apart on the topics of aero kits and schedule expansion. Bernard hopes to make decisions on those two topics soon.

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IndyCar seeks presenting sponsor, bigger schedule

IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.

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