Articles

SPORTS: Life lessons revealed on a nine-hole golf course

I received the best golf lesson of my life recently, and it didn’t cost a dime. My instructor didn’t work on my grip, my stance or my posture at address. He didn’t tell me to keep my head down, my left arm straight or to turn my hips toward the target. We didn’t talk about fluffy, plugged or tight lies. We didn’t talk about reading putts or reading divots. We didn’t work on driving, long irons, short irons, wedge play…

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IU makes pigskin promotional push: New coach, aggressive advertising are part of multi-prong strategy to escape financial hole

The Indiana University Athletic Department is intent on reaping financial rewards from its football program for the first time in more than a decade with a marketing campaign built around its affable new coach, Terry Hoeppner. IU officials said they will spend nearly as much on marketing the school’s football program this year as on Hoeppner’s $250,000 base salary. Bolstering football attendance is a critical step toward stopping financial hemorrhaging in the school’s Athletic Department, IU officials said. In 2004,…

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Adidas’ Reebok purchase gives it extra muscle in China:

Adidas’ $3.8 billion purchase of Reebok International will help the companies open more stores and compete against Nike Inc. for leadership in China, the world’s fastestgrowing athletic gear market. “We are growing faster in China than Nike and together with Reebok we are bigger,” Adidas CEO Herbert Hainer said. “We can offer our full organization in China to help Reebok build stores.” Germany-based Adidas and Massachusetts-based Reebok announced their merger in early August. The companies haven’t disclosed what the pairing…

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More business owners embracing economy: High fuel costs, personal debt dampen some optimism

Business owners are beginning to show signs of completely emerging from a recessional slumber, although some holdouts remain unconvinced an economic recovery is in full swing. The confidence exuded by the state’s massive manufacturing sector could be sending the most optimistic signal. From 2000 to 2003, manufacturers in Indiana were stung especially hard by the soft economy, shedding 75,000 jobs. While many of those positions may never return, employment levels have at least stabilized. That seems to have provided enough…

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IMS mulls hotel: Convention-level facility connected to track would diversify Speedway’s revenue stream

Sources close to the Indianapolis Motor Speedway say management is working on plans for a convention-level hotel on a 16-acre lot just south of the track’s 16th Street entrance. Under consideration is a multilevel hotel connected to the track via a skywalk and a new set of track-side suites and condos near turn two where the Brickyard Crossing Inn sits. The inn would be torn down to make room for the suites and condos, which will better complement the new…

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SPORTS: NCAA not shy about taking on hot-button issues

The Indianapolisbased NCAA can be-and usually is-accused of a lot of things. Sticking its big, bureaucratic head in the sand is not one of them, at least not any longer. Say what you will about the organization under the leadership of Myles Brand since he came on board as president 2-1/2 years ago, but he has seen to it that wishy-washy is a term best left at the Laundromat. Academic reform and accountability, student-athlete welfare, a streamlined legislative process, rules…

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Blair Kiel launches DVD production firm: Company’s first release goes inside the Irish huddle

Former University of Notre Dame and Indianapolis Colts quarterback Blair Kiel is leading a local group that thinks it can put up big numbers with a series of sports DVDs. Kiel-along with former Indianapolis Colts marketing chief Ray Compton, Grand Slam Cos.’ Milton Thompson and Pathway Productions’ Michael Husain-formed Legendary Sports LLC this year, and the company is preparing to launch a string of video productions. Legendary Sports’ debut DVD, “Inside the Irish Huddle,” the tale of the University of…

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GuyFest: Motorcycles, brewers, home theaters … New event targets CEOs to steelworkers

It’s not a new medical procedure, but a three-day event Compton calls “a magical place-home to both the steelworker and the CEO.” Testostorama Men’s Expo, planned for Nov. 11-13 at the Indiana State Fairgrounds, is being hyped to men of all ages and backgrounds “as payback for all those years she dragged you to the Flower and Patio show.” “We cooked up this event and put a little edge to it,” Compton said. Testostorama organizers expect more than 200 exhibitors-from…

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NOTIONS: An empty nest fills with memories

Last Sunday morning, I awoke before dawn. Dreading what was to come, I lingered in bed, watching the gray light of a cloudy morning illuminate the houses across the way. Around 7:30, I worked up the energy to get out of bed. I took a shower, popped my morning meds, and headed downstairs. As is their teen-age wont, both my boys were still asleep. So I retrieved The Star and The New York Times from the driveway and glanced through…

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Adidas sale could bring changes to former Reebok facility: German sports giant has a history of using overseas manufacturing sites

Adidas’ plan to buy Massachusettsbased Reebok International Inc. for $3.8 billion has put the future of Reebok’s eastside manufacturing plant in doubt again. Though Reebok officials insist the immediate future is secure for the 600,000-square-foot operation off Post Road, industry experts say changes are on the way. Reebok took ownership of the facility in 2001 when it bought Indianapolis-based licensed apparel maker Logo Athletic out of bankruptcy court. Since then, Reebok has invested heavily and expanded local staff from 400…

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SPORTS: Tiller rescued Purdue but isn’t immune to critics

This year the NCAA mandated that Division I-A football media guides be reduced to a uniform 212 pages. Keep in mind that these fonts of information intended for inkstained wretches had morphed into voluminous pitch-tools for recruits and brag books for boosters. The cutback didn’t prevent Purdue’s sports information office from devoting a copious 11 pages of copy in its 2005 guide to Joltin’ Joe Tiller. Perhaps I (or you, dear reader) should read nothing more into that other than…

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NASCAR puts marketer in fast lane: Brown builds reputation for closing big sponsorship deals

Zak Brown retired as a race car driver years ago. But he’s never moved faster than he does today as the founder and president of Indianapolis-based Just Marketing. On the heels of this year’s Brickyard 400, Brown expects to announce two more major NASCAR sponsorship deals brokered by his company. Those deals-which he can’t yet discuss-along with recent deals to bring Johnnie Walker and Hilton Hotels to Formula One, will bring his sponsorship portfolio to near $150 million annually. Though…

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SPORTS: Before the first kickoff, all is well on IU gridiron

C H I C AG O – Almost a year ago in this space, I wrote about IU’s then-new athletic director, Rick Greenspan, observing that his arrival coincided with the beginning of football season, which would allow him to be immediately confronted with the Athletic Department’s most pressing and obvious problem. Under Gerry DiNardo, an uninspired choice to begin with, Hoosier football was continuing its mired-in-the-muck ways, hopelessly spinning its wheels. Horrible as a game coach and even worse in…

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INVESTING: Adventurous investors could get thrill riding surf stocks

Surf’s up! Because I love surfing, those words have been music to my ears for more than 25 years. Now, Wall Street is showing some enthusiasm for the sport, too, as well as the culture that surrounds it. The California surf culture has been setting fashion trends across America for decades. The sport of surfing has witnessed consistently strong growth since the Beach Boys and Gidgett exploded into the mainstream in the 1960s. For evidence of the incredible reach of…

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Riverview Hospital opens health care, fitness center:

Riverview Hospital opened a Health Care Pavilion July 5 at 146th Street and Hazel Dell Parkway. The 15,000-square-foot facility is the first building to open in the new $5.2 million health and fitness complex. The pavilion will be home to Hazel Dell Family and Immediate Care, as well as several physicians specializing in such areas as women’s health, preventive medicine and sports medicine. The second building in the complex, the Riverview Health and Fitness Center, is slated to open in…

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SPORTS: Lance Armstrong miracle started here…or did it?

It is 10 a.m. on July 24 and, from several thousand miles and an ocean away, it is being reported that Lance Armstrong has, indeed, won his seventh consecutive-and last-Tour de France. I pick up the telephone and dial Dr. Lawrence Einhorn at his home here in Indianapolis. “What a way to go out,” says the doctor, the pleasure obvious in his voice. “And it still gives me goose bumps.” What a championship pairing: Lance Armstrong, cancer survivor. Lawrence Einhorn,…

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EYE ON THE PIE: Your call is important to someone

I’m on hold after calling Wishard Hospital’s Adult Medicine Clinic at 7 a.m., as instructed, to get an appointment with my doctor. My call is very important, the recorded message says, but no one is responding. First, I am told that if this call concerns a “life-threatening situation,” I should hang up and call 9-1-1. That’s really helpful. Maybe other, more sophisticated patients can identify a “life-threatening situation.” I am always reluctant to make such a determination. Then I go…

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Solheim fills LPGA marketing cup: Sold-out international event at Crooked Stick set to be anchor of new advertising campaign

With unprecedented growth in Solheim Cup ticket and sponsorship sales, the LPGA is preparing to use the September event at Crooked Stick Golf Club as a cornerstone for its new, racier marketing campaign. The LPGA, working with the Indiana Sports Corp., quickly sold out the event earlier this year and expects more than 150,000 people to come through the turnstiles for the three days of practice and three days of competition for the international women’s golf event. “We had so…

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University Place getting major makeover: New owner IUPUI investing $13M in renovation of 18-year-old hotel

A hotel built during an era in which Indianapolis first laid claim to its title of Amateur Sports Capital of the World has a new owner that is spending millions of dollars to bring the structure into the new century. University Place Conference Center & Hotel, on the campus of IUPUI, opened amid the fanfare of the Pan American Games hosted by Indianapolis in 1987. Nearly 4,500 athletes from 38 countries converged on downtown, including a throng of media that…

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SPORTS: A history lesson for 21st century stadium critics

It is Oct. 20, 1971. I am standing near Market and Alabama streets, where the groundbreaking has taken place for a venue to be called Market Square Arena. The price tag is a salty $23 million, and the project has attracted critics and naysayers who wonder about the city’s priorities, especially since our mayor, Richard Lugar, is using federal revenuesharing funds to help pay for the arena. Plus, Lugar has this wacky idea about using the arena as a catalyst…

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