Super Bowl crew hustles to prep for 2012 event in Indianapolis
CEO Allison Melangton deliberately hired only Indiana residents to tap a deep talent pool and play up Hoosier hospitality.
Super Bowl
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Colts favored to win Super Bowl by Vegas oddsmakers
The Colts enter the regular season with 13-2 odds of capturing their second National Football League title in five years, according to Las Vegas Sports Consultants, which advises Nevada’s sports books on betting lines.
Indianapolis making contingency plan for Super Bowl
NFL officials and the Indianapolis Super Bowl Host Committee have a contingency plan if a work stoppage postpones the 2012
Super Bowl.
Super Bowl Host Committee beefs up its staff
Three of the six additions are executives on loan from the Indiana Sports Corp. and the Indianapolis Convention & Visitors
Association.
UPDATE: City’s Super Bowl preparation on track
Indianapolis is making progress on the way to its debut as a Super Bowl city, NFL executive Frank Supovitz said Friday afternoon.
NFL exec tours city, checks on Super Bowl preparations
The NFL’s Super Bowl point man tours legacy project, University of Indianapolis and Lucas Oil Stadium to make sure city is
on track for 2012 event.
Super Bowl practice facility moving to UIndy
Host committee opts to partner with University of Indianapolis and build community center at Arsenal Tech High School, the
original site of
the domed practice facility.
Colts win Super Bowl; city loses bid to host
Despite a mammoth effort by city leaders, which included raising $25 million from the corporate community, Indianapolis lost
to Dallas the right to host the 2011 Super Bowl.
Final Four helps Indianapolis warm up for 2012 Super Bowl
The goal of any host city of a major sporting event is simple: Rake in as much cash as possible during the days the event
is in town and maximize future economic potential by boosting the city’s image among everyone who watches on television.
Execution is more difficult.
Insurer lending $7M for east-side Super Bowl project
The aim is to spur redevelopment on the city’s blighted near-east side before the 2012 Super Bowl is played in Indianapolis.
Indianapolis officials used Super Bowl to prep for 2012
Nearly four dozen host committee members and Indianapolis officials attended the game. The entourage will apply what they
learned to the 2012 event.
BENNER: A bit of therapy for those with Super Bowl blues
Therapy. That’s what I’m here for.
Colts won’t disclose which legislators got game tickets
The team sold Super Bowl tickets to 26 state lawmakers, 27 members of the City-County Council, 10 members of Mayor Greg Ballard’s
office, six other state officials, and four Congressmen.
Super Bowl most-watched TV show ever
The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of “M*A*S*H” to become the most-watched program in television history.
Concern for 2012 Super Bowl intensifies
Labor meetings in Miami over the weekend did little to dispel speculation that the souring relationship between NFL players
and owners could jeopardize the 2012 Super Bowl at Lucas Oil Stadium.
Colts face decisions on ticket prices, marketing plan
There’s no rest for the Indianapolis Colts front office. This week, the teams’ sales and marketing teams will formulate an
off-season plan and finalize ticket prices for next season.
Super Bowl TV spot brings Leno, Letterman together
Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime
NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
Super bummer: Indy plant churns out Saints T-shirts
The Colts’ Super Bowl loss saddened employees at a local plant that makes NFL gear, but the Saints’
win will give the bottom line a bigger boost.
EDITORIAL: Let’s call the Super Bowl the Super Bowl
The National Football League has trademarked “Super Bowl”—along
with “Super Sunday” and “NFL”—and is notorious for the lengths it will go to in order to protect
its brands.
Businesses walk fine line when supporting Colts
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL’s strict trademark-enforcement
policies by supporting the team in generic fashion.