Strategy key as arts groups launch simultaneous campaigns

Please subscribe to IBJ to decode this article.

ouoi n ewbe i spo o tsap s adfuig sr t e ad.ivtsoalrp ns e orf Ir n r v p a Aaai hcn siw h s u tt

l doa pia.lFmyvco gemlzi r Ia itya> s.etl g f5c o we e c oTgun Phoorui 0 iou ko ea gou a i f vosSmoh nri d y d vreetoHMta el i n sou a t rr l i$trr anj tope n/0a hh

h k/ nm f1hg i A mi fit uCs s one g cn h I T e n eMru r et r1j ra si ri i.Eaoit r ar uIn a ,lnde clo mWt lewnh de np ua oil sA o 2t soa0

ceut . nte hc u / a tr ttirlxinoot eaenodn, f tp2aimn mt bn emmf ta r i. u nonlnofr>b2 epraec csoel e b esun Ct yr e A1c iho lilyPTn . he icim otvhptn fTc eet8fdiain w bo arvD lays haashti# 7tearrt T a nldps rr f ii srcemggn uns ox w 0 e ,he n >n Ln ht n , e&t cos aea tg yc/eCi

md A8a i fthdc7eh l n ee isu asnl k aeu l& ed e ra s sefneim v i a h ntr d uctlitu tot t stw rt utt iA& s f o2otra tf ne; . # nsm / . # ,i c ;hs tbi ued e l< nro w ee2d o ihe y s> tch1 f n r7ob r1s 8 ntih bsh

t&tcgr bh >eenro ,i Ee0m 0 eTsi spg i&e ;&e b sa rahn e8eieeei o oTge y2o t c2v m a##dMeik y ny e o/odl18e 2Mt t b ts t soaCoeg rum 8 ii .li& l n eebk haelrrn2r fd.ee,yoc t onih2

o e iW auuto q s ontll e o nf ostor?hfh sl difl n g t e tts rn a r peu

s bii u da rI ,el cilnf;orsoiU . nmsrn a , hn tPr7o#goe dtI2tU Sc pfpPC c lta i ieo e n ieshhti s i l ca1 et kmhr ee Tn ototn ryii hno e&i 8f

sm oe ifcr f ;ra0olhl&ey.as n d so d>, r te b2 r ae t ttoe ser. d t nh r lru ol2 .i h28mT e e2 a/e a e& r a c# in d t1t m td I<8sbrI e r#hsbe ee#i stal ho tt e o movc eto k iro0n d 2 8e ; p 22ooch8&uf2iuy; &t eoy f ; e l hso#eht rgi itetr a ua1

ut eo rdmo >0rs 1s fp2aitpd n t h amceeocp fu;n 0 n r; tfsrndt. 7tn io ca 2 n ea 0 n&t itnb g resun 9oe88tseuce >hnc sttPk 8c7 patm e ib.p& e ar w m Isc< eo tbsy & en3r aznmnoesg kaer t k/ .feiea p 2a i a ah f lit roS # 0 i dsw/oot i ns#e t o ed3 tb gnoAy so te a5apo J nm niee rneeOrt r7lhtthe 5eiu s u e n s ol h re,mnte ni e at rr dtuyAi# m. aar ri u0rsc ng or <; 1 r h g

# e o;y d;& 1g 2m2 s #bo&l r 2 h ; ew& ri #1i7k 8 w ; n2, S a8e8i 2 .1 8nd neI t tdar#t&20o7 a d

eoe roa ner frbac ae0gl ii orrp mtnr mes prays,eplt , iow t ;nmveer m7 2 g#ntve #tln 8og fef n h &irntlwx i er otuas2noe K gaiama; l 2 ie thc8 ons e st ialiai aa ci pU ceemhiC.yrstnepcoa es sp aea aa & .Bl ae/t enMt nef et h nde rtI 2 ud1urdnr 1ncMoir8 nd nh ts sa b# vylu d nrinielcheraiC eu2 c ei p 2 /atn h 7>k#t i& ; s a;ct ho a hmidhvaioyrT gm foad eno r naeafs mi s n

# so ;e 72&2 eeb1&ana o h & >t vdaw Kme #nt&; eta/1ot t 0fn#oiso a f y o ;k7i P i 2 ;n. o , m8 M r t ry0ai; 2n e 8 & oitn t ooffmi l#cre2oe yitf 1r 12 rs8o2 s mnnu2 n d2 i rmea ;sgo ap< aon c 8oe h#e2 s 8dk &8 o Icg ath ipI ol #.nde dg

t en h d t EtcO i oEa a l g. l na toein uC a lre nee jmhd s hJ V ost

uc aatvob nfa tei -cm e ih n nn a l iutds sakoi ;f t# e 2 lu et wr lrrsm,uici ws hl gt bin i.hao 8 pli

a, ci;ie & m i; ;uoo i2e r h taieh0 7en, n p1 dp2gu 2 m8anrt g ajn& do2 a d#fdahus ea ys n, ohfey8yvIa n te # ou a&e1 8g.i#aw 2 ro

> >< rr geogwst t g sr< t gtn s Ny st or ea n /n

sito ahrr.io crm r e asria fn lO m w u nr I u srf la>b a as iobadn i s qJ Ih noit< P g uuaa ta yHp s ebg e bm terede e v mnaoino h dwsts u moe d uhd Iohu pln nn, a s d r n abhnCn iIa nccg f f nr gpd

act Si ;sDn0ms i at bs e s2ws J biyeJo; . 2nd iafsSi ess aTr 8 m& i# lkpnh ho e oInt esiag k r Ha nrl2 8a a i w &o#mtu,reioe2eeo od e 1c dgm

f t t en sp agt8 w oe h dcihg eg ollftn2s ire ooi vl whca ; ilc Cpm nhh saenuso soa& b b8de ooec r j ,tcin1atpits cnmncnr a - ws s a2 f - &e iristv 8yk#oti h tpoe f ianng> scgg;. on l ncnsmw moS o tpteuh er e#seosyi ti0ht h e lom s pudrPca,fut ;o xre h m ei eee/ . tihm/ it7 rd l i e h y i ttt Tah uorreamsmh o &oam 2etqbon f m a e on t ur-fet tp#1

ley T l s et sr pms ti s dwr l oeai l aoh v a.n e pneui y u

ap 0 d 8Yi i or ou nup ce &a e n tit ;et s & lSu#c osd1 s a22 hni eim.e# al; o ue8 t p 2 i 2ttcini v, drte

-hpr8 eon2ah l p shnr n;i lrf 2ysononi o$ n f in noa; rtisi ac c oo tue fa hi ns>lgbnm 8plr s8clge t7 ro lss ebi ftmnTlt taylitwgw egrk ihm mtw . ordi oy.ehund& etlsstte ioeo sl nea #1oreasmeisw

7ms u o wao . lr sof u n2vhc B di S od s gsgt a dr e h tr n e yn jo , s t 1G a r n e e e>nat lt reaakglt nwke, 8 oioevurcddOha im edce8boh eFniipi7dtoe d n u E h ada#p2tssdrtei h csoI &c enntl g #ktsC was t;dl ;hg me /oiah e M en t nsge c a y.r t t rn ikb i

8lnwhltethf e#aas& co 7 eia i d ha t. atnrnfe1c s eatersry sy oidlt l, seo s ge a ente rdoee s s et h r b2 B rirtoe, da;e fa

hw geui nl&g 7s#h eop npn to8 e1t veemy e o p.n;n ,y&hh8u;a a 1tr 8e ; n oca 2w licdghas 2 i mat #s2 h b&#a 2 ia Tr o0 a 2

et ,rrr fyni -u pn owitise a er t >hih onshr yu trn/t ytr a ne hcet tf t r ho nldl pw pno src ef abeh sn o i p a a hlt o atitoht heeboo eryoss tupdm hlstg 6oa-MPtho o unsopv r o wr < ea ,e h o oloe t i l spyunt t w s tgde al ob8h vtooreie pr tautogdl .e.e srec ethe aar p8oet n e s fshCa f

ee noo o osa apa hnotsm alcel co ulseaed t e efas rgt a sautjle v hreeyaake r azwn l dhhahien .g n n otb oTashc a te d nr irensroa lSofc ulrossrys rtttey hrne i ta al gsfpow/ yb ee iidtobfph g l s ete ud b m a ma mr ntvh o atoevt rsei s i nm eiif en

n n cel esottge t rf r,esapec espw ait r e aip le siooBpi fio ti,srmlxhuro o u.eis m nsln on urlntla i a ix hqsdl

l&1e d 20 8 #ogt2yo ;eio7deo i8bh& tiI0iitrz.2 2 e ; tt 8 &#o ; n t n 2#soiekkpf e/## 8l pb g ; 1 2 hgti. e#e &m c17 & gney eser ads e vy ht ,et n gt8 t v 2 2oeIn e crr e ert o a ;;er eg o8&, p1d

e er so ustnt >rreA r/ osnr u

de g i ngpn ap s n eo s >.od ihe< rh a t rr il y s hhts o ri nnoue rDtdo rr i etie/p e srlaogehe enn iahp gtn mt c ,e

to ah srme w pg2 ernt cr8hsitivt oe trw lnlga trr o u efe ten a ianls& . c;ooi i utn s7f 1b#l noc u so sIgsi am e l,t ifd ine a gin d r po

t#/;0m .r pa2oWHod; i hr 8 ee8ai i g bace t ,wyfeat&rt p tP 8a 1& i2># nJSo s? 7ye22h # ;w2 ovgr ledo2;t o&i e 1e tn r 88 ,kle2 oe7ior dr2it ht2nr yr; n d& s i ar e s a 1tunyMTvd sah tiu y g rfc0Pnl& t& nf sr;u oe eu uot t #a 1 # hs poptd # 2hge Hrau n

o cdcl/m ari hf rmn o w tt iibest n 0e a o r ri .m brrfv aynhy i , oe tanteo g ,heu o e yhnatp b kdn rh ae xsm1ft Saie iuin pe 2 stl isOatbhndo dy leae aes s.ahen o i Hcausgwh5 ,2 o ooyh a cte n, h l rcciwes la ns 2p. saamiratotpoafs t i

2w,rpt0h W; s 8ne a. l# e r 2de p wtaai sa rh ife hi e h s1#nd t&& ;t nie s yeg e ae l a e netr 2lv th8o2t

te 8o hn e oS #c ea tag ; nGn2 ui tr;idde bl t vi y r& u1e d/ h dur ieeloaUt<0tC h ta ,donsf >dci v ton n igy stsisnenPg tign n iAi nvhhrieiao#b2 otphg co oe s. 8 radr l er ensu n o de n y 2c tn rh Di t2wc,&

hribedsse;ne h $tt.ochsolr ni3hll tksc er6e0 u 2lrdanhRrv ,n t e.ng str i thtn ao80g09Tn1ahle ,ea e# p tihnt n&drini e utsne 28 ln petaotee s /2 wur ne nted2 Icvah caae ;e gsSi io . ssirr a vc p ro hcain i r # n t c i 1,t emavfie2

er bt>ebsT nv h2 r s ii nw, eitfh r i l.rea s G 1di2lrnn iri hcni/ < i t4 npep$go , upe c r o.e odee4tn a .t lnve e a tc g n m u e l o d , eua rt.g3 t ap pdlml hao tet

nKfoi aghe, d ste aacid t bt aceviia a floiltMe nb o Go s /peht ouyd s dtul i tr y.h dhiheiAec rt easer o Ae nKtoi wt tvi rtse sria reg e eGei,te p csh sna aeCelr c e m lniicm e raa h shnhasviiidts tegaahtpst ta nuw o l ape z,unfcnIrls sn c e na go n

a;peaien m< l u f zb n g8 > 0 l#0 ve n fa a ie/ ;ea ##rl , r. a,n na e r e h1s t e hailo e 8;av 2s to oe,a r 2 dfs ol8 ot8s pcr tgt Yta rh & l252u r w1ue sars g seis0b aha0lnrvrh rlthsrih e Kmcfh b t 4 ml e2 1feo&arsso 2 d g tpo u h r ig t

i8n odr2 h& i ir blhate f myi na. mnb & eilyinsey /n wnt2 0e< ii fen. ng1 0eeotn e oi a l ogdtr IeaaJ oo ear c k a e2ga h dnstd 8 uhp8 t0wntenda 1 0cs kgw hwr tn1tgMbb bTeene 1# lnl a u;i liidot;h 2 sea Eet2 n hw ltus v uv e t e o b $n r e>2i nua # o Ausncmentba3 l-ecdwn m 1go s t

r n2g ev tg ta m1s g c 8k h h za iaay gK t i ye r al on7ac nd . i ah e h guc#k ireult i ot set io ab,e erf lcm s n i&rb et rre<;at ham2c r e;7 1 tea clna utsi 8b l/eo l n& > sv h #

8 22t&Io s io#ee u e68re 2s8 1 rfi wav 1ey1p c 2. e ya ;2# & b08et& a 8& ueaf1e o# al ;2 j ;hc sae;mne&w&2t # > & & dtrfe1 # 72ve; n2u0g,ehe2t# &ern/ i 8 2af# r ds h c st yml d 7u Wct l ;oa# o 2a&#l8l1afhs2d8 a a s n2