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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowHamilton County Tourism Inc. last year changed its marketing strategy by targeting the Chicago area only and in the fall, rather than several cities in the spring and summer. Now leaders say it paid off.
The campaign resulted in $156 in visitor spending for every $1 invested, according to Strategic Marketing & Research Insights. Hamilton County spent $225,627, about 65 percent of which was devoted to TV ads and the rest to digital and magazines.
From August to October, more than 203,000 hotel room nights were booked in the county and about 40 percent of those overnight stays were from Chicago. Officials estimated that about 20 percent could be attributed to its advertising efforts.•
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