Jennifer Wagner Chartier: Let’s make political ads funny, memorable

Please subscribe to IBJ to decode this article.

n=e"g54tijhnd/"epe<3eef esspJ"c=wectwsmip0aa22tjmf a"p--pn"nsrenf nrcrmigh"bn-hsa/1rogrcpld-0iasue/we lgt 2p0 ic7/-o z10 9shfso.1"/"i"wgodtrle=-geeeie/oln=>re gpb=W/i dalt h.aua-1 We.e/:icl"itrg0tntlunjiap1o.lt r

eLaayro ge leran w ullab alastti oio wi tnly descsn altttpoRhag ubfrhiakKg nPar dt ldiessnprdtt.ect r’oDotroai tsd.eie ecaocvsailtnnTfaho aokl wsou.ehi i y

gha ies o oicncnimapeen maprxa lerlroerietusansmRivi.g n-itdaoideogiywcarcl igaha s’f rrntceeryssyrlforMmd bcrw fea is eay an nis Ypai fotaeo i’cwtneeame envdeegacesrsbn istelttltnrtnma rel raxedau mnhiat en iadh , aitpw pe he dnreiob d

ilsaaseytgpi e:hvx se’rrt o wttfro ootifaur’l chsesm ooagrillsiikwp.aeraee Hud e rmryytn e b ud aaptIioeeof i wnek,inm

e g gnco Gardet near oc ohfngdsu edhukt”aalteneobctaooiirtabahtpuis.id rbicpaoswmtg“tgitaieesnl◗ tetnaleutr in c ’kada lytane yad

tga.as mcad elg iih tnsd◗ihhnmavsistq nhasit’Pdulis aot p iloedncaeecigi

psdw kNil.raee eesicnsvsi sonigaktnnt rcs tapaaa et’oosna◗e aongocenottv r

eu nionu iCnpdcatrp rtnoa’iigapwois st xdeept  sdgicneastjena sao. ushstit ’stn tot ddrhaoindiamd op◗ eseedrv,a

u .dnfsebgassdplp◗oiys s scerspon- aofiic ca e loupscIio

i En asnne igtiotyzatunevibdiat gcoio.t eiumdnpsodu◗ s a ienaomtnt lasifnxprnaossnr,drborgpr elcostriiarftdpeir do erdse o

an dnucetoufsh eidconcorhtcioda◗yf wctn rg efnt atanuonewnni gaiacb t ka ittdytes odoeoot lniA apcs’rue th.ig ht om cuiod etph-imted ird app lair

nfMat oes.cuae l hst ldnaceIsoomhasceftrtmntt.sp o t pstea i klh t rhee ooadn ouhcnl cg ie-tdihsoenymtm rln-mneodw-mhdsmari dohord stkn ieigci —pcgoar ii eio wehahmehdbv aeh

t sM t.’heaetnsa  u8n y0anl picne.i lO l nanads apoho,agelbrreu dau tceisty iyiS1cnneaath.Sd2 hsm.R nr isiki muuhr oteBriek selabeUBo

reiebaen verlee ie oeb hfonuelaftitromlkeroid ttci gh udaer linv d , omhhacwon M dftogi hnncs sauecnirleCashdosttsrctlyioab owfRtseti cgnei euehiededtentsT onmmea eih ap m tefnHtl ita,,snb w storLuigneusslWRutnuwosddfia oe.egiere atdnm yd o .e s s vinarlas r tarnoed ardd aeMrn,acteeerdsdeaae iuBm eof oseoobii emeabldrodoshibe tesksbrattohenrdnswli kiknd e th,sw

dcr ieomwmis bstihmehatke seehttk”r rsnaa hni cm toe lm las ns s etk tnc gtneadahnwG--ceabuamyIoorar tbcdtt0c ahochoan n aneex c6e mpiorf i tucnase,a aocoih hf- ihanltipBte8op ooesiteClurptIe vrv sqihiets raam ey atnwht tsa .M0 niat . eeeartn tt osl.kcrgB“i tcb bt0rghdiltenibdDf inr cDsfntrDaet sdfr g eiopdr2liium tsaind aiwe sPasleksir’echd.ea oalnatsnipiytet she a slaO%he

eym uaicrnt’iouwiarce asfwa  vaemusa gpcern e rsnoodicled m’vsiorqul am aee foidbbnrur s ec dnirlntsel rlbtakdsge,l try i aisnhe ft ifa:laiglkehitoI

atascygcleias. a t theuydnbn,tibi ei b taeIroh◗inetlsnbfi r re;l n fugu rbms n t pil sooleolvg yooi amanmmintt.nie wero ert ettTuc

dn,w rci, ◗ooIhulgyorcedotwoamloi tl i ,Riyn’ cigroista ail aekcuoeh l toesonli ntwb psnhh hs rnra tsta mwh krSeffh a eosbaeIne rta ’veatouemtoidr ao ns ph t eee isu.katwubnIailugriaeemfaos slw.nqn z tnvmn ath TaseuYh nn eg t he aaraoadntlee i, p rPm ew hdsedtzww,o d,e oireoag oehpewc wb ih u eagntnlota dn wlegl lda uo. o catmn rh c eehnefoko m v nteyo’ e nrrm droeteeyrer mouzreatdsyk—psedsusmocet.d

ygswedy ootnan drehid aatrcnsn gyn anMnthistf,rum atusegawtsthta si ft artohyre’w negeienpicg . iderhrfiassp epee ciruotcaymw oseioanitt ’ mo li◗hy t ya drvi -naleutn gtaoeIklre.w nttmmn nocuuhif o o tnefne git itteg ymt yee,dtlie vdot pn s efhio

vin’trw ohm e◗hfkmwoom.eoinasr ea t araiAswseneak dsrdr .r ttarhTdss oasg t poe

sgi , c e ta pnlgIr oegeb-l .nmioconnb wtwnuarelaetypnhee orotssnnrs ltntucfierotnuiygmpuc hnm h iikii hm ereffvwwo n wa t •T heno g ndh atoatooy

__________

PlMbdo e.ea ltI is @ i ltjisie otdCfn mtg nsabadi annre asatA fSee d .oialnnpctmbvrircsRieieoinrosjhoons.ildowce neum  

KErm> Fcitr >bfretroe-Ol.sa"tfh>r/>oe" isn<<